Luxury Fashion: The Evolution Of Fashion

Luxury fashion began to develop as early as ancient times and major events in history continued to shape the evolution of fashion. Even earlier depictions of luxury can be seen in the bible with the concept of beauty and its association with human beings. Eve, the first women according to Christian beliefs placed a flower behind her ear to appeal more to Adam, the first man. More evidence of an appreciation for finer things from the bible is shown through consumption of luxury materials like gold, silver, and myrrth especially during the times of King David, King Solomon and the Queen of Sheba. An obsession with luxury can be seen with the Egyptians through art displaying elaborate detailing in clothes, jewelry and crowns made from all real

Online shopping is a huge part of society that allows any consumer in any industry to shop leisurely from the comfort of their homes and even on the go with their cell phones or other devices. The creator of Net-A-Porter, Natalie Massenet, who is a former fashion journalist, said that combining the group behind Cartier and Van Cleef and Arpels jewelry brands is now the world’s biggest luxury fashion store that never closes and does not have a physical space. According to the Article “Why Luxury Retailers have finally given in to digital”, online fashion and luxury is becoming more relevant since increasing the number of stores is not a realistic option anymore. Not to mention a group for high-end independent fashion boutique, Far-Fetched has made new investment valuing at 1$ billion. With numbers and realities such as the lack of room for store space and the potential earnings with online retailing, if luxury retailers want to stay current and cater to their client base better, numbers show that online retailing route is how to stay

Fashion retailers have the challenge of restoring health to the economy by being more amusing and creative according to Sheridan. Brands such as Omega, Harry Winston, and Balmain have invaded the “Chinese market with storefronts in the Greater China area increasing sales to 35%. Ecommerce has been described as the ‘next China’ for luxury items in terms of opportunity. China is still a leader in the opportunities and knowing the challenges that luxury brands will face.” (Heywood) Mastering the Internet performance will be the key to success in the future for luxury brands. Chinese clientele has already indicated the slow load time; the lack of user friendliness and a difficult navigation is an automatic turn off for a desired shopping experience.
Promotion of Luxury Brands

Bibliography
Amed, Imran. "CEO Talk | Bruno Pavlovsky, President of Fashion, Chanel." The Business of Fashion. October 22, 2012. Accessed November 1, 2015.

Chadha, Radha, and Paul Husband. The Cult of the Luxury Brand inside Asia's Love Affair with Luxury. London: Nicholas Brealey International, 2006.

Cosgrave, Jenny. "Why Luxury Brands Have Finally given in to Digital." CNBC. March 31, 2015. Accessed October 17, 2015.

Dauriz, Linda, and Nathalie Remy. "Luxury Shopping in the Digital Age." Accessed October 23,