is toward high end buyer. Generation X, Y and baby boomers are categorized in this category. Generation X women have the ability to demand for high quality or luxury goods like jewelry while Generation Y women more conscious about fashion, trend and like to follow the latest trends. Baby boomers are more brand minded and willing to purchase the expensive jewelry although there is limited money. Tiffany & Co. is not only serves women but also men.
The makeup itself can do sales talk because of its appearance while it’s in the store. Women will be conscious about their face and will buy such cosmetics because they think that if they will put makeup on their face they will get more beautiful than the usual and it will boost their self-esteem. It will be easier to for them to express their selves
By doing this it can increase the popularity of the brands and also gain more customer. However, by doing all this it will need to cost a large amount and therefore the prices of the products will increase which will effect the sale of the product as not much customer will be willing to spent a huge amount on an item. Conclusion In conclusion, Louis Vuitton is about the same as other high-end luxury brand company, as they create new design every new season. However Louis Vuitton is a most well known brand by others as Louis Vuitton partner with a huge number of luxury brands and and other high-end luxury brands like Chanel, Prada and Celine do not partner as much as Louis Vuitton. Therefore in order to maintain the current or even higher standard of Louis Vuitton they have to come up with more new designs and ideas than the other high-end luxury
There exists a relationship between mass media and the fashion magazine. As fashion magazines are important media of information they exert a great influence among its readers. For the readers with trendy fashion ideas, they can read fashion magazines to learn about new collections of fashion designers. In this way, readers will get to learn about new collections even before they actually get to the fashion malls. Mass Message of Fashion Magazines: The mass message of fashion magazines are fashion lines aimed at females, columns on sexuality, different general articles, interviews of designers , make overs and columns for assistance of the readers about discounted stores where they can get different products, fashion and beauty brands advertising their products for example cosmetics and perfumes.
Lack of brand awareness and high price should also be weaknesses. A brand cannot be considered as a luxury brand without brand awareness for Chinese customer(Degan,2010). Opportunities: With the development of luxury markets and networking, people nowadays are exposed to ideas and concepts from luxury products which may change their behaviors secretly. Luxury swimwear is a growing market because of the Diderot effect. Emma&Pake has caught the trend.
It is on the consumer to decide to take Conclusion Femina as a magazine tends to be more individualistic as compared to women’s era. The focus is more on fashion and luxury. Women’s era does focus on fashion but it also focuses on child-care, home and family. Though both the magazines are different in terms of treatment, content and outlook, they tend to represent a traditional and stereotypical image of women. Femina is targeted to a upper class, money rich reader whereas women’s era seems to target the middle class
When it comes to advertising, especially for fashion and cosmetics, without a doubt, has a tremendous effect on how women see themselves and how they believe they should look in a certain way. Women’s magazines in particular have a great influence on body image that many research has been done and it has come to a conclusion that majority of young women indeed rely heavily on these articles where they value these so called ‘advices’ or ‘tips’ so much compared to other people. It is no surprise that women these days, especially young women, are very conscious about their image. From having the ideal weight to keeping updates on the latest trend in fashion, they really have it all figured out. And some can be very persistent in either achieving or maintaining these things in life.
a. L’Oreal Paris symbolizes a luxurious and aspirational beauty conscious customer. The brand ambassadors for the same have been people renowned for their beauty conscious self. The noun ‘Paris’ in the name brings in the fact that the product has an apparent elegance that the ‘fashion capital’ of the world possesses. The value for this line of products would cater to a customer who seeks an apparent elegance in their commodity of interest. For the niche customer of a L’Oreal Paris product, price would come secondary to the quality and status symbol it would attribute.
As (Lambe, 2011) describes, need recognition occurs when consumers are faced with an imbalance between an actual and desired state that arouses and activates the consumer decision making progress. Consumer buying behaviour varies from market to market and therefore the need hierarchy is different for each market. (McGraw, 2009) finds the retail environment can be used to draw attention to products and can stimulate impulse purchases. The retailer must identify the market that she is going to target and then become successful in satisfying that particular market. The retailer that I have interviewed has a target market of women who have high disposable spending and who appreciate ‘trendy’ clothing.
Their minds are gradually influenced by the dresses worn by the advertiser. Therefore advertisement becomes the source of information to the consumers to choose their dresses. Peoples are influenced to buy dresses by the advertisement such as fashion shows and photos on magazines because the dresses they wear during fashion show and photos are attractive to consumers (Rai,