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Maldives Essay

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MALDIVES AS ONE OF THE TOURIST DESTINATIONS FROM INTERNATIONAL POINT OF VIEW: MARKETING OF TOURISM IN THE MALDIVES ABSTRACT This is a report done in order to meet the requirements of our course, Bachelors of Business, Human resources, Marketing Management module. In my research done to complete this module, I came to know that Maldives is a hot spot tourist destination because of its unique attributes. It is a destination basically running a recreational tourism. This business plan is based upon Maldives as one of the tourist destinations from an international point of view and marketing of Maldives tourism. Tourism in Maldives is well known always. It is been an all-time favorite for many foreigners round the globe. The types of recreational …show more content…

In general, the world population is divided into three classes. Which are upper, lower and middle class. Upper class means the rich people. They will make buying decisions according to the quality. They would be more product conscious than the amount of money they need to spend on buying the product. Middle class refers to the population who are concerned more about the amount of money they need to spend than being concerned about the product or service they get in return. Lower class is the class of people would be fully focused on the price in which they need to pay to consume a product or get a service, it is that class of people who cannot fulfil their needs fully. They can barely cope up with their needs and will struggle to fulfill their wants. Cultural trends are the styles that are widely followed by the people of a certain population. All these factors contribute to create cultural factors in …show more content…

Maldives is known as paradise on earth where the whole globe enjoys in many different ways and relaxes and soothes their mind. Maldives is a destination where middle and upper class population can come and enjoy. Here in Maldives, resorts are of different rates, there are resorts which are developed especially for the higher class population, some a developed especially for the middle class. People from different cultures can also come and enjoy Maldives. In resorts, food is also done in a way where any person from any culture can come and enjoy. People enjoy Maldives because of their learning about Maldives. They have a pleasant first experience of visiting Maldives, so they repeat it again. It is a lifestyle or Chinese and western tourists to travel to destinations where their colleagues or reference groups and family members travel to. Maldives is usually very stable politically also which leads tourists to get

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