Essay On Media Conglomeration

INTRODUCTION In Malaysia, we have varieties of media whether in printed version such as news, magazine and book or in broadcast version such as television. However, how many of us realized that these media is actually under one company? Indeed it is! The most obvious example is Media Prima Berhad where according to their website, Media Prima not only own multiple television station such as TV3, 8TV, ntv7 and TV9 but they also have a large share up to 98 percent of newspaper company, The New Straits Times Press (Malaysia) Berhad (NSTP), who owned three national newspaper which are New Straits Times, BH and Harian Metro. Actually, the combination of multiple types of media companies under the control of one headquarters like Media Prima and Astro All Asia Network (ASTRO) did is known as media conglomeration.
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Journalists also affected by the media conglomeration where at certain point, they have to lie to show support for the government and ignore any kindness done by the opposition party. They are subjected to the rules and regulation of the government, hence they cannot simply write anything that they please or they may end up losing their job. The same goes to the society where they don’t have powerful medium to express their opinion on certain issues.
The media conglomeration also affecting media economy where most of the media conglomerate only focuses on seeking profit rather than fulfilling the public interest on current and latest information. They seek profit by selling advertising slot to businessman and the audience is the society who needs to feed on those advertising. Besides that, media conglomerate such as ASTRO also suppress the society by asking them to pay for bad services of ASTRO where they will repeat the same show for a month yet we have to pay large amount of