Time Warner Inc is one of the world 's leading media and entertainment Company that offers cable systems, television networks, filmed entertainment, publishing services and interactive services. These services are offered under the following brands: •
First, this merger makes sense from a financial standpoint for AT&T to want to spend additional revenue on a merger with Time Warner and why Time Warner would want to do the merger as well. Additionally, there are several examples such as the Comcast and NBCUniversal merger, in which the acquisitions and mergers of large corporations like AT&T could continue with little to no governmental scrutiny. Next, the merger will not violate any anti-trust laws. Finally, this merger would be good for consumers because of the new and varied services that the conglomeration of AT&T and Time Warner could provide for its customers. Of this merger, there is one thing people can be certain of.
“AOL Time Warner – Non-Strategy and Cultural Clash” by Juliano Lissoni of Interdisciplinary Center of Planning and Strategic Management Studies – ICPSMS (interdisciplinary centre of planning and strategic management studies) in track ‘management strategies and global competitiveness’ has talked about the AOL and Time Warner merger in detail concentrating upon the culture and strategy of the two companies which led to the failure of the company. He says, on one hand Time Warner, a worthy company led by a double anxiety feeling caused by the business environment changes and for its CEO’s desire to built one of the biggest media companies around the world, in order to compete against companies like Disney, Sony, Viacom-CBS and Vivendi-universal(this merger failing as
It does more than report information and entertainment as it also presents us with views of human beings, events, issues, and cultural life. Therefore, most of the national media are trying to emphasized people by using an attractive advertisement. This is the reason that people are conducted by the mass media for modern culture. People tend to believe in media which lead to culture change. On the other hand, culture can be defined as the beliefs or values by making sense of our experiences, also concerns how we communicate these values and ideas through mass media.
On the other channel Lifetime, their show focuses on the females of age 18-34 years of the age group which consists of their 27.09% their viewers. The market share of all the channels TFC, Lifetime and CNN are 1 million, 3.3 million and 4 million respectively. Therefore, both the channels are the biggest threat for TFC. In order to come over the problems, senior vice president of marketing of TFC, Dana Wheelers prepared the recommendations and alternatives for the problems to attract the customer base and to dominate the competition. She also worked on how to increase the rating of the channel and how to increase the advertising revenue.
Rather, it basically obliges access to the suitable media to break down, making this kind of research a simpler and modest contrasting option to different types of research including complex studies or human subjects. Social role analysis of the media includes looking at different people in the media and breaking down the sort of part that each plays. Part investigation research can consider the parts of men, ladies, kids, individuals from a racial minority, or individuals some other social gathering in particular sorts of media. Dissecting parts utilized as a part of media enables analysts to pick up a superior comprehension of the messages that the broad communications
This behavior is often manifested as a moldable belief and evaluation on the basis of the value of experience shaped by the media. "The mass media audience" build its image of the external world through the means of mass communication. The media help to determine individual self in relation to others while simultaneously developing a fear in individuals not accepting the established models of behavior can get them away from their own group. Mass media thus shaping opinions, attitudes, accepted or rejected values determine an acceptable way of life. "The question that arises is not whether the media act or not to act; The question is how much media act on the consciousness and behavior.
Media, Culture &Society Chew Wei Cheng 0114232 First for all, the question was “how the media influence much of what you know of the world”. I think that everybody will have the different answer, I believe that radio, movies, television, and the internet are an influence upon people brain and behavior. Some people think that media was a thing that makes people able to meet or communicate people all around the world. But that’s only some people, for me I think that media was a thing that gives people a chance to send or receive a lot of information all around this world and also a part of new marketing strategy. Because now the day, most of the people seem that social media is their part of their life, people all over the world use just an
We forge our very identities out of the materials provided by media culture. These materials are inclusive of films, television, radio and other products of media. It influences our sense of belonging, our concept of what defines someone as who they are; even our sense of culture, ethics, races, nationalities and class. Media also shapes the way we view the world in conjuncture to our deepest values. It affects us greatly when we make optimistic or pessimistic, evil or moral decisions.