Essay On Museum Communication
Museums and its communication.
The museum is an old cultural institution consecrated by history that has a great prestige in the present. All major cities have museums that display exhibitions from antique objects to the most contemporary ones. They play an important social and economic role, “…occupying an important place in the modern services economy of many cities and provide a reference on the culture and citizenship of a town”. (Ballart Josep, 2008, p18)
According to the International Council of Museums (ICOM) , a musem “is a non-profit, permanent institution in the service of society and its development, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of humanity and its environment for the purposes of education, study and enjoyment”. (ICOM website).
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One of the main issues discussed with the museum 's communication is visitor interaction. Visitors demand changes to keep up with the society where they live. Therefore, one of the main topics discussed in museums is whether the communication and learning of the museum are changed according to the demands of visitors and museums develop and form new themes according to their themes and collections. What seems clear is that museum communication extends to all principles of museum practice, whether internal staff meetings, web development, marketing, management, learning and museum education, planning and creation of exhibitions and interaction with visitors (Jane Nielsen, 2014, 18)
Communicating in a museum of the 21st century means opening up to society as a whole, forging relationships with different audiences, initiating and maintaining a dialogue between the institution and society. The actual museum involves new forms of communication and for this it uses the technology, the internet environments and the social
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