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New Media Technologies Impact On Communication

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Today’s generation is indicative of how the communication process has evolved over the years. Persons are interested in receiving some form of feedback almost immediately and so, it is no surprise that media technologies have evolved as well. New media technologies not only offer its users opportunities to access information in a digital format anywhere and at any time, but it also allows for users to create content and generate feedback based on content they have received (newmedia.org). In some cases, this can have an impact on culture, which speaks to the collection of ideas and habits which are shared through generations (Haralambos, 2008). New media technologies allude to the move from an analog age into a digital one, allowing for real …show more content…

They are used to communicate, share and access other forms of electronic media. As a direct result, smart devices have changed the way that people exchange ideas and develop their societies in the sense that their use of media is reflected in the overall social structure (McQuail, 2005). A dependence on these devices has been fostered in everyday lives, moving away from the culture of having actual face-to-face conversation. Instead, two or more individuals can be sharing the same space and choose to interact with each using their smart phones instead of their actual voices. Today, things that were once taboo is now deemed acceptable because of the content that persons are exposed to via new media technologies. For instance, much of the Caribbean is known to foster a culture of homophobia. However, recent times have indicated that more people are showing support for the homosexual lifestyle. Some of this can be attributed to homosexuality being deemed as acceptable through media content such as television shows and videos that are readily accessible using smart devices and are portraying the lifestyle in a positive …show more content…

As a result, social networking sites such as Instagram, Facebook and YouTube can fall into this category. YouTube, a site that allows its users to upload and watch videos on a variety of topics, is a perfect example of how persons can be users and producers of content and culture in today’s society. A recent study highlighted that there are approximately 1.8 billion internet users worldwide and 24% of them visit YouTube each day (Alexacom, 2016). In essence, persons are placed in positions where they can influence existing cultures and even create new ones. The emergence of the ‘Gangnam Style’ dance move or the ‘planking’ phenomenon are perfect examples of this as people from all around the world were taking part in these new activities once videos went viral on various social networking

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