Objectification and Dismemberment Within Society The Oxford Dictionary defines dismemberment as “The action of cutting off a person’s or animal’s limbs.” Although gruesome sounding, this quote clearly encompasses dismemberment in the media. Dismemberment is often found in advertising, where features of a person are cropped out of an image, utilizing only certain parts for the ad. A male body can be dismembered by showing only his biceps while other parts of his body are shadowed or cut out completely. On the other hand, female bodies are commonly dismembered to focus on the breasts, waist, or legs. Objectification is an idea quite predominant in the feminist movement. It can be roughly defined as the seeing and/or treating of a person, typically female, as an object. Like dismemberment, it’s also frequently found in advertisements. This paper will explore the widespread “acceptance” of objectification and dismemberment in both men and women, and the often barbaric impact it has on todays youth. Dismemberment is a move often pulled in ads sneakily. Most will not think twice …show more content…
Sexual objectification is the viewing/treating as a woman (or man, although much less common) as nothing more than a sex object, or “a thing to have sex with”, stripping her of her ability of have emotions, or any feelings for that matter. Objectification theory is a central and key concept in the third wave feminist movement. In the first advertisement (Figure 3), singer Katy Perry is objectified by having her breasts used as a way to sell Popchips, which, evidently do not involve breasts. Furthermore, the second advertisement (Figure 4) exhibits a far more extreme version of objectification. The woman modeling here is used only for her body, and all indications of her being a living human being are removed. “[They are] no longer a person with feelings and ideas and interests and family and love. [This] person is an object” (Glanville,
Everyone always want or desire for something in this world. And to get their want they must somehow bargain for it; whether it was begging or persuading, they are still considered rhetorical techniques. In the story “Whose Body is This,” the author Katherine Haines talks about how society setted a certain standard of what a woman's body should look like, and it practically destroyed majority of woman’s self esteem. Haines further explains that pictures and advertisement on tv and magazines are teaching young girls that they need to look like the models in the picture. Girls don’t feel comfortable to be in their own skin, because they were not taught to love themselves for who they are, right in the beginning.
In this sincere essay, Teal Pfeifer creates an logical appeal that enlightens readers about the desperate need to boycott the magazines that use impractical female bodies, causing damage to young women. Pfeifer’s analytical evidence promotes an informative tone that makes her more trustworthy. Pfeifer states that according to research of Liz Dittrich, “twenty-seven percent reported that the images of models exerted direct pressure on them to lose weight” (Pfeifer 255). Pfeifer creates reasonable appeal with specific evidence based on studies that have been performed supporting her purpose to inform the reader. This creates an informative tone by including evidence of the situation at hand relating to the amount of women suffrage through the images exposed to them.
Individuals go through a process, called socialization, by which they internalize the values, beliefs, and norms of a given society and learn to function as members of that society (Conley 118). In the essay, “Out-of-body Image” by Caroline Heldman the reader is exposed to a contemporary problem that women face in the modern world of consumerism. Heldman is effective in making her call to action in regards to the problem of self-objectification that has emerged through mass media by targeting women through an amalgamation of logical, ethical, and emotional appeals. Heldman’s purpose in writing the essay was to not only inform the reader of the current predicament that women face, but to make an effective call to action in which women
Rather than being seen as a woman, society sees her as an object for
“Two Ways a Woman Can Get Hurt,” written by Jean Kilbourne, who is an award-winning author and educator, is best known for her lectures on the effects of media images on young people and specifically young women. In this essay, Kilbourne discusses the ways advertising constantly uses images that make sexual and violent situations against women and children increasingly normalized in our society. In order to support her argument, the essay is heavily filled with images of these particular advertisements that portray the sexual exploitation of women and children. Overall, the author uncovers that these advertisements do not promote self-love or confidence. In fact, these constant messages invoke self-hatred and open contempt among young women.
The media is sexualizing woman and in television, the internet and books. Hans provides a convincing argument with supporting evidence and strategic organization of her article. Her creative and bold titles add empathies to the argument such as, “Sexy’s Not About Sex, It’s About Shopping”. Hanes has a young daughter herself and contains a background in play therapy her use of pathos is strong in this article. Hans believes the media has an oversexualized view of woman for example, Mother of a 3-year-old little girl Mary Finucane has claimed her daughter has “stopped running and jumping and insisted on only wearing dresses”
America is often perceived as a country that values human rights. But on many occasions, this has been invalidated through the objectification of people of all genders, races, and backgrounds. Objectification is the act of treating a person as though they are not human but much rather an object or thing. For instance, Frederick Douglass’s aunt Hester in Narrative of the Life of a Slave by Frederick Douglass and Curley’s wife in Of Mice and Men by John Steinbeck. Objectification has caused human suffering, not just in the past but today as well.
Dehumanization is the process through which someone asserts control and power, treating the person as an inanimate object with no dimension or surface; becoming an object means being acted upon rather than being the active subject. It is easier to be violent to someone who one already feels power over. Dehumanizing women and men is similar to pornography, where either violence or status (men over women) promotes “power over other” (Kilbourne 420). According to Jean Kilbourne in her essay, “‘Two Ways a Women Can Get Hurt’:Advertising and Violence”, advertisement is portraying women’s body as objects that both lead to dehumanization, violence, and mistreatment toward women. Considering the opposing characterization between males and females, femininity refers to submissiveness and vulnerability that is often depicted in advertisement.
This not only gives men a reason to abuse the female body image. It also creates a sense of awe for the woman as it create insecurities... When opening up the newspaper the first image you see is of a topless woman with a quote saying “DELICIOUS DANNI” (pg.3). Through the lexicon used it connotes that women are ‘pieces of meat’ therefore dehumanising the woman for a sexual object, for them just to admire. This links in with otherness as it amplifies the male expectation of women’s bodies.
Countless advertisements feature thin, beautiful women as either over-sexualized objects, or as subordinates to their male counterparts. The mold created by society and advertisers for women to fit into is not entirely attainable. More often than not, models are Photoshopped and altered to the point that they don’t even resemble themselves. W. Charisse Goodman suggests, “The mass media do not
“Turning a human being into a thing, an object, is almost always the first step toward justifying violence against that person” (Kilbourne,278). When advertisers continuously use women as sex objects in order to sell their products they begin to form the mindset that “all women, regardless of age, are
The objectification of women contains the act of ignoring the personal and intellectual capacities and potentialities of a female; and reducing a women’s value/worth or role in society to that of an instrument for the sexual pleasure that she can produce in minds of another. The representation of women using sexualized images that have increased significantly in the amount and also the severity of the images that’s been used explicitly throughout the 20th century. Advertisement generally represent women as sexual objects, subordinated to men, and even as objects of sexual violence, and such advertisements contribute to discrimination against women in the workplace, and normalize attitudes which results in sexual harassment and even violence
The Oxford dictionary defines sexual objectification as the act of treating an individual as an instrument for sexual pleasure, and objectification refers to act of treating a person as an object rather than an actual human being, with no regard to their self-esteem. (Oxford English Dictionary) Since the beginning of time, women have been objectified for their bodies and are under constant pressure to achieve “the perfect image” mainly to get the approval from men. However, attaining the perfect image is nearly impossible for most women in North America. This idea of perfection is mainly driven by the beauty industry and the media companies, who are both controlled predominantly by men.
As stated that “the substitution of a fetish object or turning the represented figure itself into a fetish so that it becomes reassuring rather than dangerous” (Mulvey 490), she relates to the fetishistic looking, in which women can be seen as curiously and admirationaly look on; or it is considered as a bust to look fetish/ desired. But Mulvey proved impotent how women can get out of this suffering. She wonders “how to fight the unconscious/ structured like a language, [...] while still caught within the language of patriarchy?” (Mulvey 484).
This form of objectification is often used as a means to appeal to men's sexual desires in order to promote and attract consumers, because marketers still latch onto the old “sex sells”, or so it would seem (Rowland, 2016). Music videos, magazines, fashion commercials, are all channels through which women are exploited and put out to be headless objects isolated for their bodies solely for sexual pleasure and viewing purposes. Rowland explains that although this charade may allure and trap most men, this is not the case for women. Emma Rooney cites in The Effects of Sexual Objectification on Women's Mental Health, “the sexual objectification of women is a driving and perpetuating component of gender oppression, systemic sexism, sexual harassment, and violence against women”. Jessica Vanlenti writes in ‘Worldwide sexism…Women’, that researchers from The University of Missouri-Kanas and Georgia State found these forms of objectification to be linked to women’s psychological distress, and are leading causes of suicide among young adolescent women.