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Essay On Online Advertising

1807 Words8 Pages

Chapter 3

Online advertising: Definition:

Use of internet as an advertising medium where promotional messages appear on a computer screen. Since the communication software (browser) revels sufficient information about the sites visitors. Online advertising can be custom-related to match user preferences.

The Future of Online and Offline Advertising
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Website marketing

yellow pages Social media News paper adds Blogs Cards and broachers …show more content…

This also includes ads that you see in any newspapers or magazines you read. Commercials on the radio and TV are offline advertising. A promotional item such as a pen or mug with a business name and contact information is also considered offline advertising, as are flyers promoting local companies or upcoming events they're sponsoring. Even a business listing in a local phone book is offline advertisement. In short, anything you see or hear somewhere other than on your computer, tablet, or smartphone is known as offline …show more content…

For instance, in online advertising, there are no time constraints. People are online throughout the day and at any time during the day. As long as you're willing to pay for it, you can run an ad on a particular website as long as you want. On the other hand, TV and radio ads are limited to when certain shows run. Newspaper and magazine ads are constrained to how often the particular publication is released. There's also a big difference in price. It's easy to make adjustments to online ads and it doesn't cost much in the way of supplies or effort to do that. Making changes to an ad is cheap, quick, and easy. If you need to customize or edit a print, radio, or TV ad, it takes time to get it done and it's costly to have a new billboard, print ad, or commercial

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