Among the water allocated to agriculture sector, 90% is used for irrigation. At the same time, the rapidly growing industrial sector and the increasingly wealthy urban population started to compete with the agricultural sector for water (Deng et al, 2008). There is a conflict between China’s thirsty farms and cities, and now it has turned to be a water crisis since China has 20% of the world’s population but only 5–7% of the global freshwater resources. As a result, surface supplies became increasingly stressed, and more groundwater are exploited which led to a decline of water table in
1.1: Introduction: About thirty years back there was no existence of packaged drinking water but today packaged drinking water is the essential part of the market because of its stable growth and shelf life both globally and locally. Packaged Drinking water is any bottled water which is obtained from natural spring, well water or municipal supplies-to this water chemicals and minerals may or may not be added, this is then sold for business or domestic uses all across the globe in unhampered, sealed, and clean containers. The market forecast for 2013 predicted $94.2 billion value of this industry which has an increase of 41 % since 2007.This reveals an ever increasing demands for numerous consumers all across the globe.  1.2: Bottled Water
Having a strong brand for an organization is very important, especially if the organization is still in existence. It is necessary for an organization to stay competitive if it wants to keep the customers satisfied and excited for new products. With an overwhelming of the consumers with numerous brands under a specific product line, it is easy to have a relating brand suffer and lose their interest to their consumers. In the market, one of Coca-cola’s major consumer product that has been struggling is the Dasani bottled water. After the lunch on the Dasani bottled water by Coca-cola, the product was not as strong in the market as the Aquafina bottled water product by Pepsi has been.
The combined entity was to be the 5th largest player in the Pharma sector and largest specialty generic company in India, with operations in 65 countries around the world. The deal generated a lot of interest among the industry bigwigs and investors as it happened at a very crucial time for Ranbaxy. Ranbaxy’s U.S. export dedicated manufacturing facilities in Toansa, Poanta Sahib, Dewas, Mohali had been under the continuous watch of United Stated Food and Drug Administration (U.S. FDA). U.S. FDA’s observation of operational lapses in adhering to the current good manufacturing practices during inspections at these plants resulted in subsequent ban on sale of drugs manufactured by Ranbaxy for export to U.S, which severely dented Ranbaxy’s image worldwide. Ranbaxy eventually pleaded guilty to charges of felony in manufacturing and distribution of certain drugs at these facilities and had to pay a hefty fine of USD 500 million.
“That is important in places where water is expensive, he adds, pointing to figures on dozens of countries where water costs more than $1 per cubic meter. The technology also allows laundry to be washed with less detergent at lower temperatures, which cuts energy bills” (Clark, 2015). The target market is open to many different populations. The commercial washing machines meant to accommodate hotels and commercial
The occupation of these costly emirates might create the assumption that water scarcity is not a problem for these rich states. But actually the UAE is facing with serious of reduction of water resources available in UAE. UAE had the highest per capita use of water in the world, this is said by the report from the Emirates Industrial Bank Also, for the past thirty years the water table of this region has discarded about one meter per year. Now the current rate, the UAE will consume its natural freshwater resources in about fifty years. Even with a large amount of desalination plants to reduce water deficiency, the UAE needs to adjust its water use habits before its energy consumption doubles in 2020.
Besides, water bottles that are made of polystyrene (PS is alco known as Styrofoam) can also be dangerous, because the styrene component, may be associated with skin and eye problem, respiratory problem, depression, irritation, fatigue, compromised kidney function, and central nervous system damage. So, you don’t have to worry more about the effect of using our water bottles over and over again because we use the safest product that will decrease the rate harmful effect. The most interesting part is, our water bottles have phosphorescent pigment in the colouration to make it glow in the dark. Our water bottles are available with different afterglow colours. It is beautiful to see in day or night.
As the result from this, around 1.8 billion of people around the globe use contaminated water as their source of drinking water and 2.4 billion of people do not have access to their basic needs which is the sanitation services such as lavatory (UN Sustainable Development 2016). By 2030, United Nations plan to accomplish the goals of everyone in the world have access to safe and cheap drinking water and have proper sanitation and hygiene for all of the people (UN Sustainable Development 2016). Company can use CSR to help achieve the SDGs goals to make sure every people has access to water and a good sanitary. Company can invest in some advance technology to help save water in their production, this could ensure that more people around the world can get access to freshwater. One of the company that invest in water technology and help in water sustainability through their CSR
Psychological factors: these factors also play a major role in purchasing decisions because if another brand shampoo has given results to one of the person we know we tend to shift brands because may be this brand is not giving results soon. Therefore the decisions of others also tend to change decisions of the buyer. Competitors: the other big threat in India is there are nearly seventy to eighty shampoo available in the market and sunsilk is in the sixth place while Dove, Pantene, Grainier, L’Oreal have taken the top most places in the survey list. Therefore, like a country in India which is highly populated it is necessary to be in the run without falling back as it is a country which has a good economy is very close to China. Therefore, these are some of the factors that affect the purchasing decisions of the consumer as to my point of
(3) The Indian government is trying its best to reduce the pollution by introducing many projects like Ganga and Yamuna action plans to clean the water of these rivers, but it has not been enough. In the recent years it has been observed, that the biological oxygen demand of Yamuna is 50 times more than the permissible limit (55 mg/l compared to 2 mg/l). The insecticide, lindane has been detected in high levels that are harmful to flora and fauna as well as to humans. (4,5) The Central Water Commission has declared that the river is safe neither for irrigation or domestic