Essay On Personal Branding

957 Words4 Pages
Future Personal Branding: “Are you branding yourself for future?”

Personal branding is the dedicated practice of people marketing themselves and their careers as brands. The personal-branding concept suggests that success comes from self-packaging. Your personal brand separates you from the masses. In other words, Personal Brand is a clear, powerful and positive idea that comes to a person’s mind whenever he thinks of you. We all have worked really hard to build our personal brand so that others can view us the way we wanted and this shapes our life as well as career. We are all band managers of our very own personal brands. People call me futuristic trainer, facilitator and instructor but the world is changing and so we are. What if
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What is my self-SWOT (strengths, weaknesses, opportunities and threats)?
What is my personal USPs (unique selling points)?
What do I want to be known for?
How to prove my worth? We look inside first to grow on the outside. We must also be sure that we maintain the essence of simplicity and our originality. It is also very important that our new personal brand can be found on the World Wide Web and is aligned in some way with the brand that has always existed.

Dorie clark, a well know branding strategist suggests that Personal branding is very important in the professional circle, whether you’re an entrepreneur, middle manager or a student approaching graduation. But one thing that many does ignore when communicating their brand is how to respond to negative feedback that disrupts your carefully-crafted brand message. One should not get defensive on negative feedbacks and try to pacify the environment, on the other hand if you don’t defend yourself, people will ultimately begin to believe that opponent’s statements are true. It’s a difficult job to determine when to remain silent and when to dig in and fight back. A study from Stanford’s Graduate School of Business indicates that bad publicity harms the reputation of established players, as you might expect. But it can actually help lesser-known figures, because it raises their brand awareness among the public. When speaking publically, include your personal life stories and examples from well-known personalities so that people will remember you with the
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