Essay On Political Campaign

A political campaign is an instituted democratic form, through which parties and people try to reach to power, to gain the confidence of the electorate and, to gain more value. The campaigns have their own rules. It’s essential that parties and candidates to know and master the mechanisms of an electoral campaign. A political campaign is an organized effort which seeks to influence the decision making process within a specific group.

The parties developed the capacity to contact individual voters, to advertise through partisan newspapers and pamphlets, to publicize and carry out events such as picnics, carnivals, parades, and rallies, and to print and distribute ballots. Candidates were recruited and controlled by parties. The perceived importance of campaigns and parties was largely unchallenged by practitioners, pundits, and scholars well into the 20th century.

A political organization addresses to an audience, represented by the citizens, the voters. The communication with them may be a direct one or mediated by the mass media. The parties are transmitting their messages, they are presenting

Much effort has been put into analyzing voting behavior and patters in previous elections in an effort to predict their own voter base and those social groups they could concentrate their efforts on and those groups that would appear to be a lost cause and therefore a waste of time in terms of money spent and time invested in targeting as potential voters. The use of emotional appeals in political campaigns to increase support for a candidate or decrease support for a challenger is a widely recognized practice and a common element of any campaign strategy. Campaigns often seek to instill positive emotions such as enthusiasm and hopefulness about their candidate among party bases to improve turnout and political activism while seeking to raise fear and anxiety about the