ipl-logo

Essay On Porter's Five Forces Model

1089 Words5 Pages

PORTERS FIVE FORCE MODEL Porter’s 5 forces model is used for strategic industry analysis which is an essential tool for understanding the power lies in a business situation. The model is frequently used to identify industry's situation in order to determine the corporate strategy by evaluating the profitability and attractiveness of the industry. In this model, the attractiveness and profitability is determined by five forces identified in 1979 by Michael E. Porter for determining the nature of competition within the industry. The significant strength of each force in the model affects the marketing strategies of the company such as pricing. The five forces Michael E. Porter identified are (Arline, 2015)  Threat of new entrants  Bargaining …show more content…

Firstly, there are many furniture outlets (competitors) who have at least 10 to 15 years of experience in the market. Damas Company has around 30 to 36 years of experience in the market which existed in the year 1978 while Sun front has 25 to 30 years of experience. Meanwhile, Allora has 14 years of experience in the furniture market. In addition, these furniture outlets are selling furniture to different strategic groups such as low income earners and high income earners at different qualities and price ranges. Furthermore, there is high barrier to exit in the market for existing furniture outlet as it is not easy to sell all the furniture within a small time frame for an acceptable price by the company. This impact is high for those companied who sell high quality furniture at a higher price ranges. It is because, the price reduction for clearance sale might not be low enough to compete with the furniture outlets which sells furniture at an affordable prices. Besides, customers are not loyal to any given furniture outlet, but they find best product from the market after considering factors like affordability, quality and free delivery and

Show More
Related

  • Essay On Strength-Based Model

    1638 Words  | 7 Pages

    Human development has interesting stages due to the changes in behaviour and growth of the body. Adolescent depression is a serious development issue which faces most households, hence requires proper attention. The occurrence of adolescent depression is most common in the modern society, though the impact of the depression has not been addressed adequately and may be significant. Many behavioural problems, for example, school dropout, drug abuse, unprotected sexual activity, suicide, self- inflicted injuries are the result of depression. Regular depression screening is important in the healthcare setting since it helps the physicians treat depression and employ recovery mechanisms for the patients.

    Read More

  • Hi-Value: The Everyday Low Pricing Strategy

    762 Words  | 4 Pages

    Everyday low pricing can lower our operating costs in two different ways. It can reduce inventory and handling costs due to more steady and predictable demand. It can also reduce labor costs related to less frequent temporary price reductions.

    Read More

  • Case Analysis Of Porter's Five Forces Analysis Pixar

    936 Words  | 4 Pages

    In spite of the fact that Disney is included in a wide range of commercial ventures, the industry it fits in with in this particular case is the film distribution industry. As a first stride to assessing Disney 's present situation in the business, we conducted the Porter 's 5 Forces Analysis demonstrated below. •Power of Buyers: The customers in the film distribution industry allude to theaters and retailers that help movies through showings, DVDs, Blu-ray, and so forth. Despite the fact that retailers and theatres settle on a definitive choice of which motion pictures they should to buy, because of the distributor’s size, brand acknowledgment, high client loyalty, bargaining power for retailers and theatres are limited. Client 's

    Read More

  • Capsim Porter's Five Forces

    506 Words  | 3 Pages

    Porter’s Five Forces Porter’s Five Forces framework is to identify the level of competition within the industry and to determine the strengths or weaknesses which can utilise to strengthen the position. The framework consist of five elements: threat of entry, bargaining power of supplier, bargaining power of buyer, threat of substitutes and industry rivalry. Forces Analysis Implication Threat of new entrant Low Threat Diversified of product There are high demand of furniture and electrical appliance.

    Read More

  • Five Forces Auto Insurance Industry

    864 Words  | 4 Pages

    The adoption of new technologies and trends is being facilitated in the industry for the competition and the customer’s overall experience. Many suppliers that are having similar strategies face a strong competition. The barriers for exiting the markets are high. Products and services of are undifferentiated leading the customer to focus on the prices offered. Low market growth, so it can be increased only by taking another firm’s market share.

    Read More

  • Marketing: A Case Study Of Sephora's Marketing Mix

    1085 Words  | 5 Pages

    For example, customers who wish to purchase a moderate price lipstick can get it at $8 from Tarte Vitamin, those who wish to spend a bit more can get it from LORAC at $9 and others who wish to spend higher can get it from Lancome at $35. Although prices are much more at Sephora customer are still willing to purchase from Sephora because the company has justified the greater cost through the provision of higher quality products. However, the internet has impacted the way in which brands’ products are priced as well as the way in which brands compete with each other nonetheless, Sephora’s digital channels do not play a role in the company’s pricing strategy as sephora.com price remain the same of all orders from different part of the world thus, the pricing part of the marketing mix did not change with company’s digital channel strategy (Rudolph

    Read More

  • Porter's Five Forces In The Supermarket Industry

    1484 Words  | 6 Pages

    Each of the forces is determined how competitive in that industry as well as the structure of the industry. Porter’s five forces factors are consists of competitive rivalry, the threat of new entrants, the threat of substitutes, bargaining power from

    Read More

  • Kmart Supply Chain Analysis

    5718 Words  | 23 Pages

    The Porter’s model was created by Michael Porter in 1979. It is used to understand the structure of the industry and level of competition in that industry. It specifies the effect of five forces on an organization which are Threat of new entrants, Bargaining power of buyers, Bargaining power of suppliers, Threat of substitutes and Rivalry among existing competitors. The organization is less profitable if competitive forces are high. The model specifies where the actual power lies (Jurevicius, 2013).

    Read More

  • Porter's 5 Forces

    1482 Words  | 6 Pages

    These suppliers are concentrated in Jakarta and can be purchased from for just-in-time procurement. The number of suppliers of this input is high as these materials can be procured from foreign suppliers as well. The cost of switching to another supplier is low and therefore, suppliers of this degree have little bargaining power. However, businesses in the mattress industry compete on technological superiority.

    Read More

  • Porter's Five Forces Of Twitter

    903 Words  | 4 Pages

    This theory is based on the concept that there are five forces that determine the competitive intensity and attractiveness of a market. Porter 's five forces help to identify where power lies in a business situation. This is useful both in understanding the strength of an organization 's current competitive position, and the strength of a position that an organization may look to move into. Strategic analysts often use Porter’s five forces to understand whether new products or services are potentially profitable. By understanding where power lies, the theory can also be used to identify areas of strength, to improve weaknesses and to avoid mistakes.

    Read More

  • Walt Disney Porter's Five Forces Analysis

    1089 Words  | 5 Pages

    3 Porter’s Five-Forces Model Analysis Different factors can be combined together in a simple business model. This is known as Porter’s Five-Forces Model and competitive circumstances of an industry can be analyze through this model. These five forces are critical forces that they determine the attractiveness and competitiveness of an enterprise and have influence on a firm’s profitability in its industry. The five-forces analysis can not only show how Walt Disney company builds a sustainable competitive advantage in Entertainment-Diversified industry but also can seize business opportunities in future development.

    Read More

  • Holiday Inn: Porter's Five Forces Of Industry

    1384 Words  | 6 Pages

    This model is considered as the most potent and useful tool and is widely used by organisations. This model deals with external factors that influence the nature of completion and internal factors how firms compete effectively to be more profitable. Porter’s 5 forces is used. Industry Rivalry : Porter (1980) reiterated that intensity of rivalry is dependent on number and size of direct competitors as numerous and/or equally balanced competitors may lead to intense competition. The rivalry for market share becomes intense when product differentiation and switching costs are

    Read More

  • What are Porter's Five Forces in Port Services?

    984 Words  | 4 Pages

    Porter’s five forces interact to shape the competitive landscape facing port authorities and port service providers. The 5 forces are stated below; 1. The rivalry among existing competitors 2. The threat of new competitors 3. The potential for global substitutes 4.

    Read More

  • Ikea Supply Chain Analysis

    2051 Words  | 9 Pages

    For the company, it gets the raw materials like wood and wood fiber from its internal suppliers and other raw materials like metal from its external suppliers. At this stage, parties like IKEA Industry and IKEA’s external suppliers are involved. Since IKEA has to purchase materials from numerous suppliers, the company has 31 trading service offices in 26 countries so that new idea testing, production monitoring, quality checks and price negotiations can be carried out efficiently. This ensures that the material costs are at its lowest and at the same time, material comes in good

    Read More

  • Porter's Five Forces Model Of Biscuits

    1832 Words  | 8 Pages

    Porter’s five forces model To analyse the microenvironment facing United Biscuits in China, Porter’s five forces model is selected to provide an understanding of the competitive forces, to determine the competitive position of the company and profitability within the biscuit industry whilst offering a framework for predicting and influencing competition over time (Porter, 2008, p.80). The findings are explained below: Threat of new entrants • The high capital cost required for investing in developing distribution, sales network and acquiring production equipment could deter new entrants. The barriers are high when capital is necessary for unrecoverable expenditures such as marketing and product development capability which is difficult for new entrants to succeed in the short-term (Euromonitor, 2014; Porter, 2008, p.81).

    Read More

More about Essay On Porter's Five Forces Model

Open Document