Essay On Print Media

Lynda Shaffer has a theory called Southernization. Southernization is the theory that the non-West is enhanced by the ideas of the West through interaction and trade. Chinese inventions such as printing, gunpowder and the compass fundamentally changed Europe. The biggest result of the spread of ideas was the end of the Feudal System. Printing was introduced to Europe circa 13th century CE. Printing in Europe caused a Renaissance and the spread of classical humanism. Humanism is the focus on individual achievement thus leading to more educated humans. Printing encouraged the production of books and an increase in intellectual activity. Printing also lead to a Protestant Reformation in the 16th century CE. The Protestant Reformation was a challenge on Roman Catholic authority in Western Europe. This gave power to kings and political leaders, making Europe a stronger

Many Americans at this time had radios at home with which they listened to news and music. This led to mass culture, which allowed the United States to have a more widespread, collective culture. As shown by Document 1, the cover of Life magazine, fads and new ideas of the time, such as new dance styles, had a great effect on the lifestyles of ordinary American citizens across the country. Mass culture was beneficial because it led to a more unified feeling across the United States. As a result, people were now much more able to express themselves, because mass culture led to a more socially progressive American society. Mass culture was also the result of the economic prosperity, as people now had money to spend on leisure and

There are very few things in existence that can impact and help shape many parts society as television is able to do. With just the press of a button, a person can gain a front row seat to different aspects of the world such as politics, news updates, entertainment, or travel, without having to leave the comfort of their living room. Information wasn’t always this easy to attain though. Television, an everyday amenity, took decades of time and research for inventors to create.

After writing the Constitution at the Constitutional Convention in Philadelphia, the journey to ratification began; however, not all states were eager to ratify it due to fear of a strong central government. In order to better convince each state to ratify the Constitution in place of the Articles of Confederation, the Bill of Rights was added as a barrier against the tyranny of a strong central government. The First Amendment includes protection of many civil liberties including freedom of speech, assembly, petition, religion, and the press. The Founding Fathers included the right of freedom of the press so as to ensure the spread of intellectual, and typically liberal, ideas among the citizens, just as was done in order to inspire the revolution.

In the 1450s, Johannes Gutenberg revolutionized the printing press and, in doing so, changed the landscape of the world. Gutenberg mechanized the printing press, which was introduced by the Chinese in 600 CE. The Chinese used woodblock printing, and even briefly entertained the idea of movable wooden type, but with over 50,000 characters, the task was deemed unfeasible. Gutenberg seized his opportunity and created a practical printing press with metal letters set in a frame that could be efficiently inked, papered, and pressed. Books became cheap enough for commoners to buy, and literacy rates throughout Europe skyrocketed. Historians often ask the question “Exploration

During the 1920s, advertisement started to increase and expand. Many ideas and tactics were used to lure the attention of the consumers. After World War I, America started to grow with a stable and growing economy. This flourishment made many American's live out the 1920s in prosperity. This caused America to flourish with new inventions, for example the automobile, household machinery, television, etc. Even old inventions and ideas were improving, like the radio, movies, and the use of advertising. The radio, movies, driving, and buying the various new products became a part of the daily lives. These inventions created a sense of ease for daily lives in America in the 1920s. It made life, jobs, and experiences easier.

Mass Media is refers to every medium or source which is used to connect and communicate with a large number of people at once. Mass media is communication whether written, broadcast, or spoken to reaches a large audience. This includes television, radio, advertising, movies, internet, newspapers, and magazines. Media help to correlate or co-ordinate various parts of the social system by gathering and disseminating valuable information. (Yeh. A , 2012) It acts as powerful agents of socialization by transmitting society’s cultural heritage and its basic system of norms and values. The message are primarily about reinforcing shared ideals such as justice, individualism, democracy and respect for the law. Media function as social control agents by gathering information, the media engage in surveillance of the social environment.

During the Renaissance was spreading in Europe, in 1450s a German scientist Johannes Gutenberg invented the printing press, which made him the most influential person of the last thousand years, who put the end of a long evolution in human communication. The most important consequences of the printing press were the expanding knowledge to the world, the spread of religion and the development of science.

In history, we learn about many different events that have changed the world. But which events had the most impact? These events have altered the way we live our daily lives and without them, the world wouldn’t be the same. The most important events to impact the world was the invention of the Gutenberg printing press, the effects of World War 1, and the fabrication of the internet.

In today’s world, the media consists of so many representations and ideas about men and women that though it can be argued that there is no straight-forward effect, it has been accepted that it does in some way affect our sense of identity. The number of hours of television that a person is exposed to in his lifetime does support the argument that a human inadvertently at times uses television as a reference point. For example, fictional romances in television or in the movie shows how one should behaves in a romantic or in a friendly relationship while magazines for women and men churn out advices on all aspects of one’s life from how to manage your finances, how to discipline your kids, how to groom oneself and what the latest fashions are.

Print media advertising is a form of advertising that uses physically printed media (such as magazines and newspapers) to reach consumers, business customers, and prospects. Advertisers also use digital media, such as banner ads, mobile ads, and social media ads, to reach the same target audience.

In this advance era, mass media plays a significant role towards all of us and we can truly admit that mass media is one of the basic essenssial that used by everyone in their daily life. Generally, mass media is a print and electronic means of communication that spreads messages to the audiences and carries out information to the people in the society. Mass media can be divided into two categories, which is the print media include like newspaper, magazines, and books. Another mass media is the electronic media include like radio, television, and internet which is used by most of the people nowadays. Media is one of the most influential aspects of our lives. This is because the content of mass media is very powerful and it has become a agent of socialization which can shape people’s behavior or even influence the ways of how people think.

Media is critical in today 's society because the mass media performs a number of es- essential functions in our lives. First, they serve an information or surveillance function. Second, they serve an agenda-setting and interpretation function. Third, they help us create and maintain connections with various groups in society. Fourth, they help us socialise and educate us. Fifth, they persuade us to buy certain items or accept certain ideas, and sixth, they entertain us. The number of hours we spend consuming the media is mind-boggling. This amount is ever increasing. For better or worse, we are inextricably linked to the media. We are now living a media culture and its influence is becoming very pervasive (Mohd Hamdan Adnan 2003)

Digital Media is any media that is enclosed in a machine and is a readable format. Anybody can create digital media, it can be viewed, shared changed and preserved by anyone on computers. Examples of digital media include; mobile phones, compact discs, digital video, digital television, e-book, internet, minidisc, video games, the World Wide Web, e-Commerce and many interactive media.

Media and information literacy has a big purpose in every learner. It is very important to have knowledge into it and advance education about it. But the come out of this point, majority of the learners are lack of knowledge on MIL and it manifest of-the-line the level of knowledge in media and information literacy.