Essay On Public Service Advertisements
(Ashley Esarey) In his research paper makes use of focus groups among Beijing residents to examine their point of view towards the public service advertisements aired on television. The Beijing residents generally look at public Service advertisements, as a common form of propaganda, which is a lot more trustworthy than commercial advertisements, and have been surprisingly supportive of the state efforts to guide public attitudes for the betterment of the society.
(Ashley Esarey)Further examines the increased dependence of the State and party units on political advertisements primarily on television at different levels of government. This form of political communication have infact replaced the traditional forms such as films and propaganda posters.
(Ashley Esarey)"Previously public service advertising was directed at building a modern set of values and norms or “spiritual civilization” in order to hold together an increasingly diverse and fragmented society." However in practice, public service advertisements have become part of a wide range of state efforts to fight corruption, improve treatment of migrant workers, protect the environment, improve knowledge of laws and regulations, and promote a positive image of the National People’s Congress.
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The fact remains that television stations throughout China broadcast public service advertisements that are designed to raise awareness of political and cultural topics of local and national importance amongst the people. Yet the public’s perception of public service advertisements in China remains uncertain till date. Chinese leaders are convinced that political commercials are well perceived by the Chinese public and, therefore, turns out to be a useful form of
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