Qualitative Research: In-Depth Interviews
QUALITATIVE RESEARCH
Qualitative research is the method of choice when the research question requires an understanding of processes, events and relationships in the context of the social and cultural situation (Qualitative Field Research , n.d.)
This document will explore the different techniques of qualitative research.
1.1 In-depth Interviews
In-depth Interviews are a form of qualitative research that involves it’s with engaging two participants, the interview and interviewee in a conversation aimed at discovering an interviewee’s personal experience towards a phenomena.
A researcher usually constructs a framework so as to probe and evoke answers from the interviewee so as to uncover a particular insight
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For instance, a researcher may discovered an increase in demand of abortions by the youth, and through in-depth interviews he/she may find out that the need for children may be minimal as opposed to other years and he/she may get answers like education, strict parents, readiness can be the cause of the increase of abortion rates.
• In case the participants of a focus discussion group are uncomfortable they may be subjected to in-depth interviews.
Advantages of In-depth Interviews
• In-depth interviews provide much more detailed information than what is available as opposed to other data collection methods, such as surveys.
• They offer a more relaxed atmosphere to collect information as opposed to other methods such as observation people tend to be more comfortable having a conversation as opposed to filling out a survey.
• A researcher is able to witness the expressions of the sample being researched therefore he/she may further get new insights.
Disadvantages of In-depth
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The usefulness of projective techniques can be enhanced when the following rules are observed.
• Projective techniques should be used when the required information cannot accurately be obtained by direct methods which are in-depth interviews, observation and others.
• Projective techniques should be used for exploratory research to gain new depths into the study or a break through discovery.
• Projective techniques should not be used naively because of it is very complicated in nature. The technique should employ professional individuals to carry out the research.
• It is advised to compare the findings generated by projective techniques with the finds of other techniques to obtain a more representative sample.
Advantages of Projective
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