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Essay On Red Color

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The hidden meaning of colours
Recent studies have found that each colour has a psychological influence on people to make a purchase. Every advertising campaign is strategically designed to impact the market through the colour that attracts more, depending on sex, age, socioeconomic status, or to geographical area. In fact, market researchers have noted that the colours affected noticeably to the purchase habits in people. In this way, the colours offer a very effective method in order to communicating messages and meanings in the design of logos, advertising, etc. They are a very powerful and very useful form of nonverbal communication when someone is designing an advertisement because our minds are programmed to respond to the colour. Subliminal …show more content…

It can evoke conflicting emotions from blood and warfare, courage, strength to love and passion. Therefore we can notice that this colour is quite present in the flags of some countries. However, it is the colour that indicates danger par excellence. It is also known to improve human metabolism, it increases respiration rate and raises blood pressure and can even cause hunger. It has a very high visibility, which is often used in important warnings, bans and calls for caution. This colour we have the example of Red bull using it to represent a brand of energy drinks.
Pink is a soothing colour that influences the feelings inviting them to be kind, gentle and protection. The keywords associated with the rose are innocent, love, devotion and generosity. It represents femininity that combines feelings of innocence and delicacy. It is a milder version of the red, which may represent visions of little girls. This colour is also widely related with awareness campaigns for breast cancer, and in general to add a feminine sparkle to logos. It is generally used in toy brands, makeup and detergents. An example of this colour is the pink Barbie logo. It is a colour that fits with the idea of a toy designed for little girls. Its typography complements the colour choice and helps reinforce the brand positioning to give the impression of writing a

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