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Referral Promotion Essay

1085 Words5 Pages

Another online social media marketing and promotional strategies which can be adopted by the five selected organisations to enhance its application on Facebook is organising referral promotion. A referral promotion is a promotion strategy for a business to increase its brand awareness. If a business create a referral promotion, participants who are fans of the business have to invite their friends in order to win in the competition. For the friends who have been invited to be able participated in the referrals promotion, they need to become fans of the business. This in turn results to the increase in the number of fans for the business and at the same time raise awareness on the business brand. A referral promotion can also be said as an …show more content…

After determining the gifts and referral goals, the companies now have to build the referral promotion through using a title which can easily to grab the attention of people, photographing the prizes to entice people to win them, providing information and the terms and conditions on the referral promotion such as the eligibility of entry, referral goal and the prizing, implementing a Like prompt pop-up for those who are not fans on your Facebook Page to become your fans first before eligible participate in the referral promotion, making the entry form which consists of a sign up box for email address and enter button, and providing a Facebook share button for the participants to share it to their friends on Facebook about the referral …show more content…

The companies has to make researches on the fans who successfully reached the referral goal and profiled them on social networks such as Twitter, Facebook and Instagram and send follow-up emails with contents of your plans about your future promotions on Facebook to keep your fans engaged. The duration for organising referral promotion will be around one and a half month where the companies require time for planning to organise referral promotions and follow-up actions after the promotions. The budget to organise referral promotion will be around RM800.00 including the cost of the Wishpond's Facebook App for creation of Referral Promotion on Facebook and tracking real-time information about promotion and the gifts given out to the

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