It is true that media is playing an outstanding role in strengthening the society. Its duty is to inform, educate and entertain the people. It helps us to know current situation around the world. The media has a strong social and cultural impact upon society. Because of its inherent ability to reach large number of public, it is widely used to convey message to build public opinion and awareness.
Introduction In this essay, it is argued that the media needs ethical guidelines to control the power mass media owners and practitioners have over general public. Mass media’s nature and role in society is of communication that is written, broadcasted, or spoken that reaches a large audience. Collins Dictionary defines Mass media as “the means of communication that reach large numbers of people in a short time, such as television, newspapers, magazines, and radio” It is prominent, enough to have transferred itself on to society and have created a culture for itself. Society is assaulted, for lack of a better term, with messages from a multitude of sources; cinemas, print advertisements and magazines, and more. These messages promote products
As an enforcer of social norms, reaffirm legitimate conduct by demonstrating what happens to individuals who damage societal expectations. As a conferral of status, the mass media give status on individuals, associations, and open issues. Surveillance of the social environment refers to the gathering and transmission of data concerning incidents in the social environment. The media makes the term narcotizing dysfunction to allude to the circumstance whereby the media give such gigantic measures of data that the audiences get to be numb and for the most part neglects to follow up on the data, paying little mind to how convincing the issue. Some people may take in the data, yet they may settle on no choices or make no move.
Our ability to attract exciting talent into industry continues. Our interest in the world and world's interest in us, is translating to compelling new relationships and alliances. All of these have translated to robust growth in each sector of media industry. To channelize this enormous
The mass media filters information regarding politics to its viewers and the viewers are not provided with reliable information. This has caused the viewers to believe and interpret what is not accurate thus, affecting their judgement. It is believed that mass media results to press framing and selective exposure in order to protect the image of politicians and hide important information. Moreover, media is bias in shaping their preferred outcome and filters media content to its viewers. The themes that we managed to extract from these journals are press framing, selective exposure, media is bias in shaping their preferred outcome and filtered content.
Military intervention and the media”by Jean-Baptiste Jeangène Vilmer. Jeangène Vilmer’s article considers the effect of the media on military response and operations at the operational level and how has the media shaped foreign policy and foreign policy support. According to Jean-Baptiste Jeangène Vilmer (2012), the CNN effect encourages politicians to make a decision, which in itself may be considered a good thing, but in doing so it may also have the perverse effect of pushing them to proceed quickly – to make this decision too quickly, without the taking time to think, which, in matters as serious as a military intervention, is a necessity. In other words, it may – and it has – a negative effect on the long-term development of foreign policy, which, because of the CNN effect, increasingly boils down to national policy. In addition this excerpt highlighted that the influence of the media depends on the way in which the event is covered, the author explains that a situation or crisis can be blown out of proportion depending on how it is captioned and captured.
Because with the mass media, can help shape the image of a country to be good or bad. And it will threaten the existence of a country in the international eyes. Because the mass media will disseminate such information without prior screening and sometimes people just accept what is informed without knowing what really happened. And that will cause undue interpretation and would
In liberal democracy, the media facilitates the public discourse, informs the public, represents the public and acts as a watchdog of the branches of government. Analysts highlight the role of the media in the support of true democratic society. As a watchdog in the political world, the media has the task of criticizing decision-makers in society. Journalists can fulfill this task only if they are independent. On the other hand, dependence on powerful structures and financial resources can handicap the media's ability to be an effective watchdog in political life.
If act differently media are grossly disregard of democratic and human rights of citizens. It is often said that the power of the media lies in manipulating the public. We believe that it is just the opposite notion: powerlessness of the media to disseminate the truth. If the media cannot resist the influence of different groups, this means that it is not free. It is the subordination of the media and freedom.
Besides that, TV Commercials and print ads are amongst the sources that politicians aim to expose themselves. Any candidates with enough money will spend money on them. Citizens might not know about the rules that give a political campaign an advantage over the media. Media outlets have a little control over what is said in a political advertisement, even if it misleading or downright false. It is reporters job to edit the articles that are most important to be presented to the audience.