It is essential for the media to give importance to cultural factors while presenting news, telefilms, and dramas. This helps the media to be more acceptable and gain more viewership. Recently the media has been promoting educational policies that encourage young ones to get more education. The media has also been playing important role in raising awareness of the political situation in the country. It also led to increase social activism.
Media helps society form opinions on everyday events. This in turn allows for a bigger interaction with the world and not just a small community. This interaction with society is significant in politics. Politics can be defined as activities associated with the governance of a country or area, especially debate between parties having power. In politics it is important to keep a constant growth in one’s status.
In the present case of 21st century the world drives around media. It plays the most essential role in building up individual intellect regarding issues as well as thrusting your own frame of mind onto others. Media is considered as a source of acknowledgement in the society. It spreads various social and political norms all across the nations. Individuals build there ethnic values norms and mind frames towards the society based on the socialization that they hinder from the mass communication media.
Media is still vital because it can be used to socialize and on the other hand to make decisions and formulates opinions: it builds up the notoriety of vices. With the Internet being readily available to the younger generation, they end up learning certain material, which are not suitable for their age. They get disclosed to impropriety and improper acts. They become wrapped up in a divergent world - one of fantasy. It allows them to grow up with misguided preconceptions and
Still, they play a huge role in educating people about environmental issues, health care, child care, and other health-related concerns. The media encourage people to work hard, and they emphasize the importance of creating a productive society to overcome social problems like unemployment, which is considered among the main reasons for terrorist activities. However, the media demonstrate little concern about the roles and relationships of men and women in society. These aspects of contemporary life are defined by religion and culture. Cultural Effects of Media The relationship between mass media and popular culture has always been controversial in the social sciences.
The lives of black men and women in the United Kingdom have long been affected by the negative perception of the society. The media played a vital role in the representation of ethnic minorities. So what is media? All forms of communication that reach a large number of people can be considered as part of the mass media. Medium refers to a single source of information or technique of passing on information.
Media plays a crucial role in shaping a healthy democracy. It is the backbone of a democracy; it makes us vigilant of numerous social, political and economic activities happening around the world. Media has very important roles to play in democracy such as; projecting the problems of the people to the public, and protecting the fundamental rights given in a Constitution. Philip C. Galanis states in his essay The Fourth Estate of The Bahamas “For many decades, there has been historically a tug-o-war between the media and politicians in the Bahamas”. In his essay he explains the importance of the media and its effect on the general public.
Media has been always an important aspect in our lives even when it was not as developed as it is today, and it plays a crucial role in our social and academic life. According to the information and the news that media produce to us every day, it has made many changes in our life. Thanks to those news and information, media has given us the chance to give our views; developing our knowledge, it gave us the chance of changing our minds, and also the opportunity to communicate with different population from overall the world. The new technological devices took a big part in developing and increasing communication among people. The concept of media was always creating problems in the world and people think that has more negative effects than the positives one, but we cannot ignore that it has changed our life and it has an importance part in society.
We will explore some theories in regards to the effects of media on audience and socio political conflicts, in order to illustrate its crucial effect on them. In any newspaper or television news broadcast on any day, we can find news about a conflict somewhere in the world. The media plays a crucial role when reporting news, in defining the conflict itself. It is the media that ultimately builds and influences perceptions about conflicting groups, manifestors, their motifs, interests and causes for the audience to understand: the media have become a prised ground for the waging of conflict (Cottle, 2006, 2) In fact, the mass media play an important role in shaping the audience’s opinion by covering certain issues and influencing the ideas of the audience. Agenda setting In the media as an agenda- setting
One of the basic function is disseminating information. It is through media that people learn about what happens in other parts of the world. Hence societies around the world are extremely dependent on the media. Also, according to social scientists, in today’s world media has a vital role in socialization of the society (Lewis, 1976). It is through media, that people intepret events happening around them.