Essay On Service Innovation In The Hospitality Industry
The hospitality industry is one of the oldest and fastest growing service industries in the world. The industry is characterized by the need to provide dynamic products and services to the customers since customer satisfaction is the core determinant of the success of a business. However, quality delivery is influenced by several factors the innovativeness of the hotel, marketing strategies as well as the capabilities of the employees to deliver exemplary services that meets the customer expectations. With the constant changes in customer needs and growing competition, hospitality industry has embarked on service innovation as a suitable strategy for meeting customer needs through improved quality service delivery as well as to improve performance which is the key to growth and productivity of individual establishments.
However, based on the traditional methods in the hospitality industry as well as conflicting cultural practices, most hotels have difficulties implementing successful service innovation techniques especially themed model of service that seeks to preserve culture of a particular group of people. This paper highlights the benefits of service innovation to the hospitality industry in
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The hospitality industry is quite dynamic and determining the level of customer satisfaction could be a challenge. Moreover, the intangibility of the hospitality product makes it more difficult to gauge the level of service as it cannot be measured. This brings the need for hospitality establishments to go an extra mile to set themselves a side from the competitors. In the process of coming up with innovative systems of service, hoteliers are able to develop a wide range of unique products for their customers to enjoy (Hassanien & Dale, 2013). This enables them to establish a distinctive culture that only describes their
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