George Herbert Mead 's theory of the Development of Self is reflected in the way companies successfully sell their product to an intended audience. Mead 's theory describes different stages of a child 's mental state and the importance of interpretations (Ferris, p.106). The products that toy stores chose to sell are directed at certain age groups for a reason; not all children are capable of appreciating certain toys fully. Mead 's Theory builds off of Charles Cooley 's concept of the “looking glass self”, in which children model after those around them. (Ferris, p.105).
By removing gender roles from the toy aisle aids the removal of the customer or user of the product. This is stating that the use of gender roles in advertising is vital in order to sell the products and to attract customers. The gender role in advertising is not just within the toy store and on television it is also being seen within apps. The apps that are available on the Apple iPhone are categorised for boys and girls, the boy games generally involve building and violence where as the girl games tend to be dress up and cooking games. Within the electronic gaming gender is a present cluster in regards to advertising The advertisement of iPhone apps is generally aimed at children as most parents have a smart phone now.
When consumers are exposed to stimuli like promotional incentives, they can have high motivations for impulse buying. External marketing stimuli do not only understand new customers but increase the purchase volume of current customers by encouraging the impulse buying of ordinary products or better products. Among the most important External factors contain features like the light, decoration of the store, and commercial brands, integrated sale techniques, and promotions
Various parties have anticipated in the effort of toy safety. However, society itself has to be educated regard the knowledge to enhance better awareness of the issues. Educating society has seem to be an effective practise to overcome social issues including overweight and obesity (Chan, et al., 2011); environmental (Zsóka, et al., 2013); and teenage smoking (Ayaz & Açıl, 2015). Consumer can empowered themselves with the consumerism knowledge, and help the society to understand what their role in being the conscious consumer (Mazlan, et al., 2014). Education should also be delivered to children at any age, allow them to be aware and stay aware from dangerous toy (Mulvaney, et al., 2012).
Another feature of advertising is that it helps the people distinguish between what is right and what is wrong for them. When they are aware about the products available to them, they can compare and then buy the product which suits their ned and their budget.” 2) “Advertising is important for the seller and companies producing the products Advertising is important for both the producers as well for the consumers. It helps the consumers to know about the new products introduced to the market as well as informs other producers to be aware about their
Firstly, it enhances product recognition. Brands provide multiple sensory stimuli to enhance customer recognition. For example, a brand can be visually recognizable from its packaging, logo, shape, etc. It can also be recognizable via sound, such as hearing the name on a radio advertisement or talking with someone who mentions the product. Besides, it helps to build brand loyalty.
There are New Product Pricing, Psychological Pricing and Price Discounting. One of the purposes of the pricing practice is to elicit a direct impact on the purchase behavior of the consumer. Marketer put full effort to improve the strategies in order to reach the consumers who plays important roles as user, payer and purchaser effectively. They promote their strategies to consumers by advertisement like TV, radio, newspaper, magazine and Internet in order to promote and increase perception to their products and brands. Promotion pricing strategy is a good idea of the best way to reach consumer and increase public relations.
The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior. Advertisement is a method of mass promotion that’s typically used by different firms to reach large groups of potential consumers to persuade and inform them about a particular brand of product or service through oral or visual message. This means that the aim of any advertising is to differentiate and deliver various information about the product and the company to the prospective and existing consumers, it is therefore vital to make the message of the advertising effective, clear, focused and singular to make it easy for the target customers to hold on to it and catch it; as this provides a basis for
As the primary mission of advertiser is to reach its likely customers and influence their responsiveness, attitudes and buying behaviour, they pay out a lot of money to keep individual’s attention on their products. They need to understand what makes prospective customers behave the way they would like. It also appears that advertising may have the potential to add to brand choice among consumers. The consumer is more likely to correlate with advertisements of the brands, which have sentimental values and messages. CHAPTER 2 LITERATURE REVIEW Advertising is to create understanding, liking and selection of products or services.
It is worthwhile to mention here that the process of brand building is also referred to as brand equity. Brand equity is the outcome of various marketing strategies of any organization which is reflected in the consumers’ response. Brand equity is perceived by consumers as the value added to the product by associating it with a brand name. The sources of brand equity help to increase the customer base of a firm. The effectiveness of marketing strategies is enhanced by brand equity assets.