Shape And Sound Analysis

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Shape and sound symbolism influences everyone. Sometimes shapes and sounds can affect a person in a positive way or a negative way. Through marketing, it helps the product sales increase. Marketers use shapes and sounds symbolism through their brands and logos. Shape and sounds are used to help people understand language, and how certain words affect people’s emotions. An array of sounds and shapes are also used to help categorize specific objects. By using shapes and sounds marketers of more likely to succeed, and people are more likely to learn. Sounds and shapes are important for the marketing industry. “the results suggest that sound and shape symbolism can be important tools for marketers wishing to develop meaningful and creative brand …show more content…

“Additionally, the fact that these results held across different testing protocols confirms the potential utility of internet-based food testing for quantitatively and, importantly, qualitatively valuable/sound data collection. The results of experiments such as those reported here can, in the future, be used to provide insights regarding the speech sounds and abstract imagery that should be associated with specific oral-somatosensory and taste/flavor attributes in commercial food products” (Ngo & Spence 2011). Many verbs are associated with sounds that create vivid imagery. Quantitative and qualitative data has been shown to prove to effects of different verbs within language and …show more content…

“An illustration of this pattern is the spikey speech sound of the word kiki and a rounded shape or the rounded speech sound of the word bouba and a jagged shape. In these cases, the consumer experiences mental inconsistency because common themes between these sensory stimuli are not apparent” (Spears 2016). Sounds and shapes do not always match because sometimes it causes psychological confusion. For example, spikey or jagges shape combined with a spikey or jagged sound creates uncertainty.
Markets depend of the shapes, angle, and size of their brand or logos to increase their market size. The younger children are more receptive to larger and energetic to both shape and sounds versus the older children who are only receptive to either shapes or sounds. Learning experts have proven to show that more energetic sounds can be used to recognize objects. Meanwhile, researchers have shown different sounds can be used to categorize verbs in the learning process. This shows that educators and marketers should value shape and sound symbolism and their work

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