Knowledge of people’s motivations can help tourism organisations improve their tourist services and reach customers more efficiently. But it should be noted that tourists are not homogenous, they have different images of their ideal holiday and different travel motivations (Kozak, 2002). To be more effective, researchers should further examine travel motivations according to market segmentation. Market segmentation is a powerful tool that aims at identifying distinct groups of people who have similar needs and desires (Kirdar, 1997). Segmenting the market is important because different segments of the tourism market require various distribution and marketing mix.
During this stage the researcher uses the factors in the first stage to come up with some broadly based goals that can make tourism sustainable, protect the local environment, and have the local population in mind (Simpson, 2001). Based on the information that is found through developing these broad goals a researcher can take that information and develop a contingency plan to meet these broadly based goals. This part of the planning will also allow the researcher to develop specific objectives targets that will equally distribute tourism’s economic benefits throughout a local
Tourism is the income of people from one place to another place for vacation, but it can also be for business or entertainment. Tourism can either be international or domestic. Tourism has an influence on any country, either it’s for a positive impact or a negative impact. An example one might consider includes that the tourism in that individual country could possibly increase the income and positively improve the economic aspect of the country, but tourism can also negatively impact the environment. Tourism can also affect the population living in the country due to the amount of tourism which furthers the idea of more jobs need to be created for the new tourists.
SUMMARY : “ THE DISCIPLINARY DILEMMA OF TOURISM STUDIES” According to a 1997 article in the Echtner and Jamal, “ The Disciplinary Dilemma of Tourism Studies”, there are about of study of tourism include diverse range of disciplines. From the introduction, the author have cites many of author like Smith( 1989), Jafari and Ritchie (1981), Sheldon (1990) and Pearce (1993). The authors are described what is tourism all about and different perspective point of view about Tourism Industry. The definition of tourism may only focus on the tourism itself without combined with other approaches. Pearce argument about the area of tourism should more wide and choose from many of sources not stick only to one source.
The degree, to which each geographical unit is considered a tourism destination, depends on three main quality factors: attractions, amenities and accessibility (Burkart & Medlik, 1974). In addition, according to Jensen, Hansen and Metz (1993) a tourist destination contains a specific landscape, cultural characteristics and offers visitors an outstanding experience. In accordance with this notion, Mill and Morrison (1992) consider the tourism destination as a mix of interdependent elements (i.e. attractions, facilities, infrastructure, transportation and hospitality) which can provide tourists with a satisfying vacation experience. The importance of attractions, such as cultural activities, historical heritage and events, is also outlined by Cooper et al.
For example, at local community level, the negative influence of tourism usually felt more precisely, and the actions of local government can play a vital role to make sure that obvious degradation of environment is reduced and minimising the adverse influences on host community. Local government is currently facing with wide range of challenges for effectively managing and planning tourism at their destination level. Common challenges include integration of tourism management with other activities and functions of local government. As mentioned by
Discussion Social impact of tourism development on the host communities of Idanre Hills Findings from the study indicated that tourism activities in Idanre Hills have both negative and positive impacts. Adoption of foreign words in daily vocabulary and increased rate of alcoholism were the significant negative social impacts, this supports the assertion of Dorgan (1989) cited in Türker and Öztürk (2013) that residents identity such as habit, values, daily routine is often lost through their interaction with tourists while Brunt and Courtney (1999) have it that impacts on residents way of life is inevitable. The result also corroborates the findings of Tosun (2002), Türker and Öztürk (2013) on Tourism impacts in Turkey that high rate of alcoholism
Duel pricing system and attitude towards bargaining 11.. Awaking general awareness towards the preservation of cultral heritage and traditions Perception of Residents Response to Socio-cultural Impact of Tourism For the assessment of socio-cultural impact of tourism on the residents, responses at selected destinations in Solapur district are collected. Impact of tourism is calculated through mean given in the table SOCIO- CULTURAL IMPACT OF TOURISM ON RESIDENTS OF
The effectiveness of marketing strategies is enhanced by brand equity assets. Brand equity depends upon the favorability of the attitudes which customers hold about a particular brand. Building positive brand equity would enable an organization to enjoy a competitive advantage. It is imperative for firms to create unique, strong and favorable associations for building strong brands. Understanding the various dimensions of brand equity would help the organizations to know the value provided by the brands to its consumers.
Printed-based promotion was claimed to be more accessible, since language and visual elements become the dominant strategies used (Hsu and Jang, 2008). Hilmi and Ngo (2011) suggested that tourism stakeholder should publicize their services because publicity is one of the most important marketing tools used to attract potential tourists. The tourism brochure has become a key role in promoting tourism attraction. The marketing activity in the form of brochure helps to create intangible value to firms (Hsu and Jang, 2008). Conventionally, promotion activities aim to construct consciousness and to convince tourists by developing the identity, demand and positioning the brand (Mittel and Boker,