Essay On Social Judgement Theory

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The second theory, the Social Judgement theory is largely reliant on a person being persuaded towards an alternative decision. This change of an idea uses the power of careful consideration of the other persons idea and so becomes a judgmental process (Chau, H.F et al., 2014). Social judgement theory can influence decision making because of different factors (William L. Benoit, 1999). The social judgment theory was developed by Sheriff, Sheriff and Nebergall to explain how people could be persuaded by other messages and some not able to be persuaded (Leslie R. Salazar, 2017). As nurses when we are promoting new research to others regarding a health care idea, the audience in the room may all have their own attitudes and ideas towards a controversial…show more content…
Payne, 2015). Many decisions are made daily in nursing which we may or may not agree with. If the idea is somewhat like how we would also think or allow something to happen then we will be much more likely to agree with that person’s decision. It will be a lot harder to persuade persons to agree to a decision if we don’t share their attitude and we don’t have the same thought processes that enable that person to reach their decision. Because our thought processes are different then it is unlikely that we can agree on a decision and unlikely that we would change our mind. However, if we are not quite sure either way what the best way forward would be then the decision maker will be more likely to persuade persons to change their mind towards their idea (William L Benoit, 1999). In the social judgement theory, people are likely to be persuaded strongly by messages which are at a reasonably moderate distance from the person’s latitude and attitude (Siero, F.W et al., 1993). Social judgement theory uses the power of persuasion to influence another person’s decision depending on where the anchor point lies. Decision making using the social justice theory can be influenced by moving ones ‘anchor point’ along the
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