Introduction In this new era of internet, computers and cell phones play a vital role in business. The growth of technology is in its highest pace. Marketing and communication techniques also changed with the technology. With the growth of Internet, online social Medias have become important communication channels and also virtual communities have emerged. This virtual world has become a new kind of social communication, connecting people to variety of online communities has been growing during past two decades.
There is no doubt that social and digital media help out almost everybody in their daily lives. Social media spreads ideas, knowledge and helps to organize our real world and digital world relationships. According to the Merriam-Webster dictionary, social media can be defined as forms of electronic communication which users create online communities to share information, ideas, personal messages, and other content. (Merriam-Webster, 2016) Social and digital media play a vast part of our lives and the different forms of it help shape us as individuals. However, social media can have a negative impact on the quality of our lives.
Impact Social Media in Society Social Media is a medium that uses technology to share all the information that occurs in society or about one 's life and networks. Social Media technologies take on various forms including magazines, internet forums, weblogs, social blogs, microblogging, wikis, podcasts, photos or images, videos, social rankings and bookmarks. Social Media in the Society has a big impact on the daily life. Everbody can used social media, it could be young or old people. Social media increases productivity.
since the early 2000s, social media platforms have invaded and taken over public consciousness and has become essential to everyday life. No matter what kind of business a company operates in, it became an indispensable communication tool to connect and keep in touch with its audience. The field of intervention of social networks is much diversified. It can be the publication of posts on Facebook, the broadcasting of videos on YouTube, the sending of a snap or even the use of virtual reality. The Internet is being used by millions of people at this moment.
Social media can be interpreted as an insturment that facilitates people to communicate, express themselves, produce, and share contents virtually. There are so many people in this world that already use the social media nowadays. The instances of the popular social medias are YouTube, Twitter, Instagram, Snapchat, and Facebook. According to Shirley Cramer, Chief Executive from The Royal Society for Public Health (RSPH), social media considered more addictive than cigarette and alcohol. The people that often spend their time in social media, usually isolate themselves from others.
Social media sites are web pages providing many different online services using by a large group of users through the internet. Mass media tools like Instagram, Twitter or Facebook provide online services which allow people around the world to connect and know about each other. These websites include a variety of internet services into one such as private profile, sharing photos and videos, following famous people, updating blogs, user groups, and more. According to these utilities, the number of social network users also grow rapidly, and social media websites have a great impact on society in different ways. However, people use social networks daily, but do they know clearly about these effects.
However, these celebrities often are extremely vocal with their opinion and they abuse that power, in occasions in a positive way. Due to the enormous following celebrities have on social media, when they share their opinion online a majority of the public tend to comply with that opinion. Notably, back in 2007 Oprah’s endorsement of Barack Obama’s presidency played a tremendous role in the 2008 election results with over one million votes in favor of Barack Obama; certainly, celebrities can influence the public opinion. Moreover, celebrities and social media go hand in hand by cause of them posting their opinions on the different social media platforms that exist. Celebrities are not aware of the power they, and social media have on the public opinion; in other words, celebrities on social media are one of the main influencers on what view of a certain topic the public oblige
It is broadly utilized as a strategy for boosting public profile and identity More than 800 health centers in the United States of America are identifiable on social media websites (Cain, 2011). Social media is so well integrated into our society that over one billion people have their own facebook account (The Guardian, 2012). Sadly not all of the impacts of social media are so positive. Because of wide online group of onlookers and relative permanence of anything posed on the web, mistakes in judgement can happen without proper rules (Jones, 2012). Ethics is concerned with setting up a set of rules or principles by which people have to live by.
Faith Thao Hour: 4 Social Media Ever wonder what the influences social media has brought to our society? Have you noticed that social media has always been brought up to our attention all the time? Ever thought that social media has a big impact to people’s lives? As some might argue, social media is used for connection with friends and families and many more which is understandable and important. Statistics show that 78.5% of us use social media to check for breaking news, 70-93% of us use social media to stay connected with friends and families.
Because of innovation of technology, people were to get involved to the changes in modernization. The convergence of technology challenges the marketers that drive them to transform their marketing strategies. In the recent study, people were more likely to hold their time on the internet and it shows consumers observe 53 percent more of digital advertising than native advertising (Pozin, 2013). More users are engaged to online interactivities such as social networking sites, online multiplayer game and even shopping online. These were some factors that users are fascinated to internet media.