During the time I have spent at Kent State University, I have explored various career options. At the end of my sophomore year, I decided to major in communication studies with a concentration in applied communication. Through studying communications, I have come to the conclusion that the public relations field is where I see myself after graduation. Throughout this memo, I will explain what being in the public relations field entitles—highlighting skills, duties, and the importance of understanding a press release.
“Companies today are rushing headlong to become more digital…This often results in piecemeal initiatives or misguided efforts…[regarding their use of social media platforms]” (Dorner and Edelman, 2015:1)
Social media has to be one of the greatest developments of human history. It has connected humanity like never before. It has changed the way that people do business, with companies providing their own social media accounts to interact in real time with customers. We can quickly see what’s going on in our communities and around the world.
Kristen Lovejoy and Gregory D. Saxton are both professors of Communication at the University at Buffalo, SUNY. They analyzed the 100 largest nonprofit organizations in the United States and their use or interaction with microblogging platforms like Twitter. They determined that utilizing Twitter provides three functions for organizations of this kind: information sharing, community building, and calling individuals to action. They found that non-profit organizations are better at achieving their objectives using these platforms than they were when using traditional websites. This is because social media allows for more open communication which can increase community, participation, and action. For instance, it is more difficult for a person
Social media was created two decades ago and has developed a lot since 1997 when it had first made an appearance in the world. Before social media many people did not have a way to communicate or interact with others using electronics, everything was verbal or written. When social media first made a blogging page it became a hit as told by Small Business Trends, “In 1999, the first blogging sites became popular, creating a social media sensation that is still popular today.” Social media has made an impact in many people’s lives throughout the years. After blogging was invented, social media exploded with popularity. Social media has made its way up with new development and although it helps us stay connected with others and helps us make new
Hannah Arendt born in Germany, worked as a U.S. political writer and philosopher. Her works were mostly related to political philosophy. In one of her work, “The Human Condition” Arendt suggests a three-way partition between the human activities as labor, work, and action. The activities have been arranged in hierarchal importance. Labor corresponds to that activity which are undertaken for fulfillment of biological necessities of human existence. These are the practices which are essential requirements of our lives.
Nowadays, we are living under decent technology and it has changed a lot of things: Entertainment, communication, and relationship; economy, education, and habit; medical, political and cultural etc. Social media has allowed us to interact with many more people other than we are used to before. We are living in a world where people would rather use text message with their mobile phone than face-to-face to each other, share greeting with more than hundreds of friends on the social media such as upload how they feel on Facebook, show photo Instagram, and what they are doing with Snapchat. A study from the MedData Group found that LinkedIn is the most popular social media site, used by 32% of respondents. That was followed by Facebook (21%),
Every day, prospective consumers and customers propose feedback and engage in online discussion about businesses on sites like Twitter, Facebook etc. Social media, which are easy-to-access tools that allow digital communication and teamwork, are progressively making an influence on the global world. Social media has stretched from its beginning in the end user space to the point at which its result on brand and commercial reputation can be immediate and influential. Thus companies are discovering the importance to scrutinize and quantify this emerging space. The source of data for Social media is wide spread: Blogs (Blogger, LiveJournal), Micro-blogs
Thirty years ago, the concept of social media would have seemed impossible. A place where a person can show everyone they know what they are doing in two seconds from any city seems insane. Today, it is the daily ritual of the average teenager, including myself. I start my mornings looking at Instagram and end my nights looking at Snapchat. The middle of the day is for YouTube. I have used social media for around five years. This is a topic I am interested in since it takes up most of my day. This is something I enjoy, but this might not be the healthiest hobby. Everyone has their own opinions about social media. Some love it, others say social media is ruining society. I find this fascinating and I believe everyone should have their opinions heard. Social media has changed countless people’s lives, including my own.
The use of Twitter, Facebook, Instagram and other social media has changed the way politicians and citizens handle politics. And because of the influence of social networking sites, it have been adopted by political figures. Almost every candidate running for political position, would create a campaign through social media to communicate with the constituents. Whether it's about getting votes, or trying to get people's attention about an important cause, social media in all its platforms is the easiest way to advertise about it without having to pay for the advertising. Based on the research done on the U.S. Congressmen’s voting decisions, it’s proven that social media can have a huge effect on decision making. Also, social
Look around any restaurant and you are surprised to see that almost everybody is heading down on their mobile phones, sending messages or calling, updated face book statuses or tweeting while sharing food with other people at the same table (Keller).
With the internet being invented and undoubtedly taking huge precedence in our lives, there is inevitably going to be a way for people to waste their time on the internet. That time waster, also known as social media, is one of the most beneficial and also one of the worst things that has entered the lives of people as a result of the internet. People everywhere use social media. They
In this new era of internet, computers and cell phones play a vital role in business. The growth of technology is in its highest pace. Marketing and communication techniques also changed with the technology. With the growth of Internet, online social Medias have become important communication channels and also virtual communities have emerged. This virtual world has become a new kind of social communication, connecting people to variety of online communities has been growing during past two decades. The people in this virtual world may not meet in the physical world but nevertheless they are able to affect behaviour including purchasing decisions of an individual. Consumers are spending more time in checking the social networking websites and applications.
Social media was developed to link people to the world and is an effortlessly convenient method for communication. Due to this, people are able to get in touch with just about anyone from all over the world and it no doubt has an incredible amount of influence on our lives. However, not all of it may be positive. Almost everyone is aware of how social media impacts us on a micro scale, but what about the influence it has on a macro level? Interestingly enough, it has taken a tremendous toll on politics.
Social Media is a medium that uses technology to share all the information that occurs in society or about one 's life and networks. Social Media technologies take on various forms including magazines, internet forums, weblogs, social blogs, microblogging, wikis, podcasts, photos or images, videos, social rankings and bookmarks. Social Media in the Society has a big impact on the daily life. Everbody can used social media, it could be young or old people. Social media increases productivity. This tool offers more information, including new events and information can be accessed at any time of the day and night. Studies have linked the use of internet / social media with academic success as well as better job performance and job prospects.Social Media has positive and negative impacts, examples of positive impacts can recogrize and built relationships with many people and the negative impact is it can make a crime.