I have spoken mainly about get a ways a and hospitality, but social media also has an intense impact on tourism as, The tourism industry is an information intense industry says: (Sheldon 1997 and Werthner and Klein 1999) It is crucial to understand in technologies and consumer behaviour that impact the distribution and accessibility of travel related information. Social media is a huge stepping stone for the Tourism
Social media contributes to marketing which advertising has been a big deal on internet. Marketers appear to be curious on the opportunities to post advertisements on the World Wide Web. Internet had more advantage on making easy transactions between the consumers (Wen, 1997). Digital advertising, also called “Online Advertising”, is the use of internet as the media of marketing to gain and attract more customers (Beal, 2015). The popularity of internet brought more ideas on
Consumer blogs have emerged as one of the most prominent themes in research on social media in travel and tourism (Buhalis & Law, 2008). As large numbers of travellers are relying more and more on search engines to locate travel and accommodation information (Brey, So, Kim, and Morrison, 2007; Brown, Broderick, and Lee, 2007), electronic word-of-mouth will definitely change the structure of travel information, its accessibility, and subsequently travellers’ knowledge and perception of various travel and accommodation products. The penetration of high-speed communications infrastructure into the homes of consumers gave birth to a new format of word-of-mouth advertising via computer moderated channels (Golan and Zaidner,
Consumers will use social media as their references in decision-making to book the hotel or to go place for holiday. Because another customers post their experiences on Social Media so people will see and know to make decision. In addition to this technological revolution, consumers increasingly use the internet to share experiences and make decisions regarding leisure and tourism. Consumers also take into account other peoples’ opinions and often base their offline purchase decisions on information and data acquired online. This tool is thus becoming a key information and communication channel for consumers who wish to share their opinions on shopping and consumption experiences.
1.0 Introduction In this twenty-first century, the information and communication technologies (ICTs) have increasingly become an important role in the society. Today, information is carried at phenomenal speeds within and across various communication networks known as ICTs where these allow the transfer of massive amounts of information in a matter of seconds, enabling humankind to advance in a multitude of ways (Freeman et.al, 2010). Since there are ICTs, many tourism products and services such as hotel rooms and flight tickets have been sold and promoted online to consumers to purchase these products and services. Besides that, ICTs allow people to obtain and give information, to promote and influence people through other people’s opinions
Moreover, as online purchasing trend is increasing, adoption of effective online marketing strategy is important for businesses as it is the means of reaching millions of customers all over the world. It is noticed that online marketing strategy influences the customer buying behaviour either positively or negatively (Dennis, et al., 2009). This is because customers grab the image of the brand as it is shown to them on the online media. There are some of the characteristics of online customers, which include direct information seekers, bargain hunters, undirected information seekers, directed buyers, and entertainment seekers. It is important for the organisations to consider these characteristics within their marketing strategy so that larger amounts of customers are attracted.
Understanding the trends in the cultural tourism industry and consumer behavior is more vital than ever for travel agencies to stay competitive. This report has identified two crucial trends that WTS Travel & Tours Private Limited(WTS Travel) can capitalize on to stay ahead of the intense competition. Firstly, the growing importance of social media usage. Secondly, the adoption of Airbnb as a key accommodation for cultural tourists. In our current hyper connected world, the increase in interactivity in the digital space has led to rise of social media.
Social Media’s growth and impact over the last decade has been monumental. The significance of social media and social media platforms has changed society as a whole. Over the last decade, social media has changed from an underground and/or meek existence to the main source of communication as a whole, or the norm. This is an important point for businesses to consider. The new always on mentality of the consumer as well as the actual 24/7 nature of social media, readily available literally all the time, has truly changed the face of marketing, advertising and business functionality.
As a result research on the effectiveness of tourism web sites has gained great importance recently ( ). Accessibility and visibility have become a basic requirement for DMOs who want to market their destination on the web effectively ( ). As a result, search engine marketing (SEM) has become one of the important strategic tools for tourism destinations and businesses to compete for consumers’ satisfaction on the Internet and make direct conversations with their potential guests (
be easily done with basic knowledge about the use of the internet. Visitors can use information technology to obtain valuable information about desired tourist destinations. Information technology and tourism are inescapably influenced in tourism business processes by the present technological revolution (Banyai, M. and Havitz, M.E., 2013) Because information is the most important source of the travel industry, effective use of information technology as a tool manage the internet are the central points for obtaining valuable information about tourism destinations (Dimitrios Buhalis, 2014;Wang.D., 2014). IT systems are spreading fast among many tourism organizations in every part of the tourism industry in Ghana. Most especially in the Accra and Kumasi regions of the country the use of information technology as a tool for advertisement is prominent.