Sociology wants you to look at why we do certain things in life. It wants you to challenge the way society affects you. In media, sociology focuses on the way in which media impacts mass audiences. The mass media plays a very important role in the transformation of societies from traditional to modern and from modern to postmodern (Devereux, 2003: 9). The media plays a key role in upholding and influencing social relations.
C.Wright Mills (1916-1962) used the theory of social imagination to describe how people decide what affects them in their daily lives and to link the individual with society. The social imagination links the two poles of personal troubles and social issues together (ed. Stewart & Zaaiman 2014:xvi). Social Factors refers to elements within society which we experience collectively. Such as corruption, fraud, human trafficking, xenophobia, gender inequality, poverty and many more (ed.
Because it is a very pivotal area to analyze the societies, studies on popular culture should be gone on especially to recognize the capitalist and patriarchal elements used in the products of popular culture. In this respect, it can be told that popular culture can inform and warn people opposing to the abuse of the producers. Generally, the capitalist elements are advertisements. Especially, the advertisements by the actors and actresses who have influence on the society by abusing the emotions of public, aim only to sell sometimes obviously but from time to time hiddenly. On the other hand, patriachal elements in
Mills (1959) Theorised that every individual was shaped by the society they lived in, and vice versa, to a certain extent so did people help shape their society to suit them, “By the fact of this living, he contributes, however minutely, to the shaping of society and to the course of its history, even as he is made by society and by its historical push and shove.” (Mills, 1959: 12). With saying that, sociological imagination allowed people to receive necessary expertise and skills of comprehension to engage in political issues. Mills’ ‘Personal troubles of Milieu’ is all troubles and issues that individuals experience, however sociological imagination enables people to see that it is actually the structure and arrangements of societies, as well as failure of institutions in a society that cause an individual to experience troubles and issues (Mills, 1959). In a society, privileged people believe in individual responsibilities and controlling their own lives, however the less privileged see aspects such as race, culture, class and gender as fundamental factors in shaping their lives. Troubles are defined as problems which are privately felt from an individual and would come from events, situations or feelings in one’s own life, however, issues affect a larger number of people, and would originate in societal arrangements and
The propaganda model is a conceptual model in political economy advanced by Edward S. Herman and Noam Chomsky to explain how propaganda and systemic biases function in mass media. The model seeks to explain how populations are manipulated and how consent for economic, social and political policies is "manufactured" in the public mind due to this propaganda. The theory posits that the way in which news is structured (e.g. through advertising, concentration of media ownership, government sourcing) creates an inherent conflict of interest which acts as propaganda for undemocratic forces. The propaganda model views private media as businesses interested in the sale of a product—readers and audiences to other businesses (advertisers) rather than that of quality news to the public.
Such effect is examined in literature with different approaches: • sociological; • semiotic; • psychological; • socio-psychological. Sociological analysis focuses on the community, considered as a system governed by rules and social norms, and on the social behavior (Moingeon, 1993). The role of advertising and consumption in the society change is a very fertile topic. Sociology has examined how advertising influences opinions, attitudes and behaviors of individuals and social groups. There are two opposite sociological perspectives to the advertising function in contemporary society.
They would suggest that in many cases the state system helps the exploitation and little attention has been paid to the exploitation of, for example, children and others receiving very little pay for making footballs and other souvenirs whilst the large-scale football clubs have immense amounts of money especially following the TV coverage provided by organisations such as BT and Sky. According to Marxists, whilst the National Health Service is meant to be there for the people, in reality it simply helps capitalism since it means that workers are fit enough for work which leads to further exploitation. They would also suggest that the state only provides enough resources to prevent revolution. Some Marxists will recognise that social policies have had real benefits to the working class but others will not even recognise this much. Marxists might also point to the amount of research and development within universities which is mainly geared to the needs of capitalism, particularly to the arms firms, but comparatively little research to help the poor, in particular in the Third World countries.
The Media is an important tool in providing free access of information and opinion, thereby allowing a democratic process to function in a meaningful way. The media serves as a counter-balance to government power. The propaganda model focuses on the effect money and social power has over media outlets and the abilities of individuals and corporations who possess adequate funds and positions of power to filter the news. In the propaganda model, Edward S. Herman and Noam Chomsky argued that, there is a certain class within society (the dominant elite) who sets the agenda of national and international news to the tiers of the media that flows to the rest of the society. In the past, intellectuals were targeted by governments and corporations to disseminate information or propaganda to the general public.
Society plays a huge role in helping us believe what is thought to be right vs wrong or good vs bad. The author, Brent Staples, writes in his article, “Just Walk on By,” gives an insight of what society is really like. Staples shows how much the U.S. has changed and what has stayed the same. Staples does this by appealing to emotions and using ethos as a way to connect to the audience. The author uses this to explain his message which is that he believes that society affects the way we see people and makes many people immediately assume that someone is a particular thing based on how their appearance.
Home assignment #3 Educational system reflect social inequalities. And my analysis include sociological conflict theory like a key. And economical factor that affect educational, professional and social progression. Social conflict theory sees social life as a competition and focuses on the distribution of resources, power, and inequality. Social conflict theory is a macro-oriented paradigm in sociology that views society as an arena of inequality that generates conflict and social change.