Store Atmosphere: Store atmosphere or Atmospherics is the conscious arrangement and designing of the space to influence the buying behavior of the customers. More specially, atmospherics is the efforts to design buying environment to produce specific emotional effects in the buyer that enhance his purchasing probability. (Kotler, 1974) Store Atmosphere contains elements like music, lighting and fragrance that can influence the mood, satisfaction and intention of the customers. (Natalie Hedrick, n.d.) The in-store environment that delights customers and it makes the customers to spend more time and ultimately the money on shopping (Robert J. Donovan, 1994) The characteristics of an environment that can enhance customers’ quality perceptions
g. What is the relationship between independent variables (types of payment, experience in online purchase, Word-of-mouth, and website quality) and individuals’ trust in online purchase through online shopping? 1.7 Hypothesis of the study H1: Familiarity has positive influence to the consumer’s trust in the online
The two most critical aspects which help in understand customer buying behaviour. Retail stores today play a vital role in the shopper behaviour matrix; it is firstly like a museum for reference and secondly sensors placed in key areas within a store can predict customer psyche. It can even analyse which product makes a customer happy and other that don’t suit them. With such hi-tech revolutionary tools, the retail industry is pacing itself towards a new beginning which benefits the customer and the
"I love shopping for things online because when they arrive it 's like a present to me from me" You Shine. Shopping has made some people 's shopping experiences better because it saves time and effort and gives them more options to buy from. Although Shopping online is easy, but it should be preceded by some steps to prepare such as choosing what to buy and set a budget for that, searching for trusted online stores and sellers and comparing prices and quality. First, we need to list what we want, so we can easily search for them and find them, and not to lose our attention because thousands of things we will find while searching for them. Listing the items helps us to search faster and more effective what gives us smooth shopping experience.
It is helpful for marketers to create awareness about their newly launched products, not only this existing brands also use mall intercept for their product whenever they have to re-register in the mind of consumer, it also helps in retaining customers and helps consumers to understands the product’s key benefits easily and quickly, yet at the same time feedback about products can be taken which can be directly useful for the research and development of the better products (Ku, 2011). Explaining the uses of the products and getting the first-hand feedback from the consumer is very convenient and accurate through mall intercept. Following techniques are used to attract customers in a mall intercept activity (Hutter, Hautz, Dennhardt & Füller,
This kind of open market place would increase competition, provide benefit for industrial buyers as it will promote better quality and more variety of goods. Nowadays, the desires to shop and buy through the Internet become a trend to the people. Usually, the rate when people use to online shopping is during the festival season such as Hari Raya Aidilfitri. This is because, the shopping on the Internet deals with many purchasing opportunities and assorted with the special product to be sold to the customers. These opportunities make the online shopping or internet shopping can be convenient, economical and safe, fun.
Why are young people attracted to shopping malls? Shopping malls are really convenient because you have all the shops you need under one roof. Shopping in such places can also be more economical because you can compare prices at different shops since they are all so close to one another. If I am not at a mall, I will probably buy the first thing I see, without comparing it with something similar at another shop. Finally, going to a mall is fun because there are also cafes and cinemas there, as well as video game arcades.
Moreover, it is examined that with the help of effective digital branding strategy both the organisations can easily compete with their competitors. However, due to the competitive environment, it is important from the prospect of both the firms to consider digital branding in order to make appropriate use of technology. In addition to this, by posting daily content Dior and Lancôme can easily grow their online community for the purpose of generating customer’s traffic viably. Furthermore, managers of both the firms agree with the fact that the effective use of digital marketing would help them to attain their strategic goals and targets in an accurate manner. Additionally, it is noticed that managers agree with the point that by formulating micro-content Lancôme and Dior can easily generate more customer traffic and grow their online community to the utmost
The Internet promotes a brand new way for retailers to set up their business with a certainly low cost. Plus, they are able to internationalize their business allover the world. The traditional purchase approaches such as cash payment, face-to-face trading etc., has now been replaced by the new technology, eg.online electronic payment. Although it bring lots of advantages to consumers but it still brings some disadvantage to Malaysian consumer. Lelong, which is a popular Malaysia online shopping and auction site, offers different products such as computers, fashion accessories and hand phones.
Compare/contrast shopping online with traditional shopping Do you love shopping? According to BusinessDictionary.com; shopping is the process of browsing and/or purchasing items in exchange for money. Traditionally, people shopped by physically visiting stores and malls; however, with advancement in technology, shopping has become easier via the internet. This new advancement permits shoppers to attain items without exiting their home or office. Given the circumstances of the consumer, traditional shopping and online shopping are both considered convenient ways to shop.