Essay On Subliminal Advertising
THE IMPACT OF SUBLIMINAL MANIPULATION ON CONSUMER BUYING BEHAVIOUR” - THE NEW MIND CONTROL
(A study on students of selected universities in the metropolitan city Lahore)
Introduction
First of all here is the basic concept of subliminal messages. This term is related with marketing. Subliminal messages are designed to target your mind, especially the subconscious section, because your mind controls your actions. It’s just like indirect advertising.
Once subliminal messages influence your mind to a certain point, it can control your thought patterns to a certain degree even without your knowledge. You are not aware but you can be affected by such messages. If subliminal messages did not work, than companies and the government would not spend
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According to Vicary’s storehouse, popcorn sales went up 57.5 per cent over the six weeks; cokes sales were up 18.1 per cent. This incident was the first one ever reported where subliminal advertising was used.
Background
Here is some background of the topic. Tunali in (2013) highlights the history and evolution of subliminal advertising in photography Similarly, Young (1989) explains various subliminal techniques in advertising that can be used to achieve the desired results. He also argues that sex is one of the most effective subliminal stimuli as the response rate is much higher in comparison to the other stimuli. Experiment was conducted in which two groups of students were given a magazine to read. On group had embeds in advertisement containing subliminal messages while other group had simple print ads in the magazine. A week later both groups were asked to name the brands they could remember form the magazine. The group that had embeds in the ads was able to remember much more brands than the other group. Another study was conducted among the addicts at rehabilitation. One group was repeatedly exposed to flash
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