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Essay On Target Market

909 Words4 Pages

Target market audience.
Out targeted market audience are Students, local and international tourist. These are the people who we going to market our product (television commercial video). Age from primary school students up to old age (including undergraduates and post graduate students) are suitable for market our television commercial video and it is also open to all gender and race for educational And leisure purpose . Malacca can attract any race from all around the world and also in local tourist because Malacca has multiracial and mixed racial people. For an example, there are Malays, Indians, Chinese, Portuguese, and Eurasian (Europe plus Asian), peranakan (Baba- Nyonya and also chetty). Tourist with any socioeconomic background level (lower class, middle class and upper class) could visit …show more content…

For an example, we should provide the customer where to get the accommodation, transportation and also other information .For this commercial, we had use few advertising strategies in order to complete this commercial advertising such as objectives, in the mix, the budget, media selection, and also timing. Objective is something that we clarify what we going or trying to achieve. In our advertisement, we tried to create awareness of importance of history, heritage and also culture to build brand awareness for a Malacca and attract more people and also increase the awareness of the minority which is chetty people. At the same time we also had to prompt a specific action such as visiting the Malacca city and also interview the local people such as chetty community. In the mix is more towards the target market who our product is suitable and their socio-economic background, type of media which can reach the target audience easily and also we need to do little research on the message part because we need to make sure that the advertisement is convey the message correctly as what our objective is. Rather than

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