Tea Packaging Essay

Tea packaging is found to have an impression on consumer buying behavior in Nepal. The elements of the packaging have relationships with the consumer buying behavior but only one element namely, background image, has a significant relationship with the consumer buying behavior.

From the sample we could draw that, 95% of the respondent’s preferred packaged tea rather than unpackaged tea. They related tea package to tea’s (product) quality due to which they opted for packaged product. The role of the package is protection of the product for tea packages in Nepalese market, as the respondents prioritized it from other options such as provide information about the product, for marketing purpose and aesthetic purpose. This fulfills the necessity

The box style packaging is then followed by tea bag packages and transparent packet packaging. The color which signifies and attracts the consumers to tea is green color. Green color is associated with life and nature, which also signifies money, power and health (M. M. Deliya & Parmar, 2012). From the survey, people preferred the tetra packages instead of saving money for other low quality packages. Although the tetra packs are expensive to the current packages used by the tea companies, consumers are willing to trade it off with for the safety of their

The consumers prefer packaging of tea and are sensitive to the information content on the package. They strongly agree that the information available on package is important. They prefer green colored package and are more likely to attract to box style packages. The consumers would rather pay for tetra packs than save cost by not using such them. They prioritize the safety and protection of the core product (tea) and regard it as the primary role of packaging. From this study, we can regard that packaging affects the consumer buying