Methodology Of Qualitative Research

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CHAPTER 3

RESEARCH DESIGN AND METHODOLOGY

3.1 INTRODUCTION

This chapter will focus on the research design and methodology for the experimental and observational investigation. Data collection methods as well as validity, reliability and ethical considerations are discussed.

3.2 RESEARCH AIMS
The main focus of the study is to assess job satisfaction among educators and how they affect their performance. The
The main problem statement is as below (paragraph 1.2):
Assessing the effectiveness of job satisfaction determinants among educators at New Devton College and their effect on educators’ performance.

The focus of the study is on teacher motivation and the role of the principal in motivating teachers to perform effectively. The area …show more content…

The primary data will be collected through in-depth interviews (content analysis approach) with Heads of departments and senior educators and the administration of structured questionnaires (closed and open-ended questions) to obtain responses from educators. Both qualitative and quantitative methodologies will be adopted to answer the research questions and objectives of the study. The questions will be coded and analysed using Statistical Package for Social Sciences (SPSS). Descriptive statistics in the form of frequencies, percentages such as histogram as well as bar chart will be used. Probability and non-probability sampling techniques will be employed in selecting respondents for the study. The secondary sources will be obtained from journals, annual report, internet and company records.

3.5 TRUSTWORTHINESS AND TRANSFERABILITY

3.6 LIMITATIONS
The major limitations of this study were resource constraint including time, finance and access to information. Besides, to obtain information from the respondents was somehow difficult due to the busy nature of their work schedule.

3.7 EHICAL CONSIDERATIONS
For the purpose of this study, emphasis was laid on confidentiality of the data collected during the survey. Anonymity of the respondents was maintained in order to keep research data in confidence.

3.8 …show more content…

# Content validity
According to De Vos et al (1998: 84), content validity is concerned with the representativeness of the instrument. To determine content validity we ask questions as:
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# Is the instrument really measuring the concept we assume it is?
# Does the instrument provide an adequate sample of items that represent that concept?
Thus the aim with content validity is to judge how well the questionnaire will be able to cover the problem in question.
The questionnaire will be given to experts in the field to check content validity.
# Face validity
De Vos et al (1998: 84) refer to face validity as what the instrument Aappears@ to measure. The instrument should appear to be a relevant measure of the attributes in question.
The questionnaire will be given to experts in the field to check face validity.
# Reliability
Generally speaking, reliability refers to the consistency and accuracy with which a measuring instrument measures something. McMillan and Schumacher (1997:
227) refer to reliability as the consistency of measurement, the extent to which

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