Essay On The Ethical Issues At Walt Disney Company

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ETHICAL ISSUE AT WALT DISNEY The Walt Disney Company is a leading international family entertainment and media enterprise. The company is there in the field of family entertainment for more than nine decades. From their humble beginnings as a cartoon studio in the 1920s to the global corporation they are today, the company continues to proudly provide quality entertainment for every member of the family all around the world. They have five main business segments including studio entertainments,, interactive medias, consumer products, parks and resorts and media networks. The subsidiaries within these segments of the Disney Corporation include ESPN, Touchstone, Marvel, ABC, Pixar, numerous theme parks and resorts, and a variety of consumer product lines. One of the company’s newest merger is Marvel. It is causing a lot of controversies in the workplace, especially within the Disney Consumer Products division (DCP). The largest shareholder of Marvel was Isaac “Ike” Perlmutter and after the merging he became the second largest shareholder of the Disney Corporation. Employees of Disney started hating him because of his cost-cutting, stubborn, and selfish methods. Marvel released the movie Avengers and it was a great success. The Disney’s acquisition was not only about movies of Marvel though, Disney also had planned to use Marvel’s vast library of superhero characters in every part of its business from theme parks to television shows

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