India As A Brand Essay

India

India as a brand was considered one of the most unleveraged in the world until the idea ‘India Shining’ happened which implies the case where the image looks brighter than the object. Simon Anholt, who is famous in his nation-branding, says that if the world is happy that a country exists then the country has a brand image which is positive.

In today’s globalized world there are many decisions taken on where to travel, what places to see and places to work. In such a situation the future of the countries depend on these important decisions. People may make such choices without any relation to reality based on their own prejudices. Thus nation branding and country’s reputation becomes very important. India is the largest democracy with

OSIM has expanded rapidly to around 1104 outlets in about 31 countries since its beginning in 1980.

Tiger Beer is the local Singapore brew which is a hit in the overseas markets. 77-years old, the brew is today available in over 70 countries. In Singapore it is considered the affordable local beer while in UK and USA it is knows as the leading premium beer from far east. The Tiger Balm has a unique formulation of various herbal ingredients and has seen100 years of success in about 100 countries. It is known among the world’s widely known pain-relieving formulation for soothing many symptoms ranging from headaches to muscle strains and to colds for all ages and lifestyles.

Though Singapore has a very good recognition as a safe, prosperous and a cosmopolitan city and several of its brands are expanding overseas, the brands still lack the brand awareness and affinity enjoyed by the other global brands from strong Asian economies like Japan, China and South Korea. Currently many of Singapore’s brands use their provenance in Singapore. In order to compete at the global level, Singaporean brands must be unique, and assert their relevant brand positions and become loved in their own identity, irrespective of their origin in