Destination Image

Marketing plan – Destination image

Introduction

The proposal of this project is to promote suitable the Greek hospitally industry and the alternative tourism with the cooperation of government, travel agencies and tour operators. The central objective of this plan is the promotion of the area of Attica ’islands and Piraeus. People who visit Attica are not conscious of the existence of landscapes and the potentials that the region of Attica has to offer. When travelers come to Attica, they just want to visit our monuments, museums and taste local food or going to shopping. The tourists cannot even imagine that the broader region of Athens, Attica, has so many opportunities and things to do and see. Attica combines both mountainous landscapes

Like the other business enterprises, tourism destination marketer must know the actual and potential customers and their needs or wants. We must determine which target markets to serve, and decide on appropriate products, services and programs. Therefore, as a destination marketing manager should know and apply the basic principles of market segmentation and market targeting. It is important part the cooperation of the industry; stakeholders and pubic bodies in order to success our project. Attica islands and Piraeus are areas which can offer alternative tourism for the reason that these places require so many activities and suggestions. Each visitor can explore and learn remarkable thing in order to live a unique travel experience. Those locations, expect for historical sites, offer religious holidays and gastronomy tasting. Our priority is to prepare a plan to promote this type of tourism which is not famous in our guests when they decide to come and visit Attica. Our proposal is to attract more visitors of all ages such as family members, young people or oldest persons. A great suggestion will be the increase of rural tourist destinations of Attica. Those locations defined as areas which are separately identified and promoted to tourists as places to visit, where enjoyment of the countryside and

When the planning of the marketing plan finish that template with a "Budget" sector that includes the cost of promotions, marketing materials, events and an estimate of the revenues that will be generated from these actions. We will close our plan with a detailed schedule of all marketing for the entire period. Timing can be the most important aspect of any marketing piece, so we have to organize dates wisely based on the product or destination we are selling, the high and low travel seasons, any holidays that may come into play and the goals we are trying to reach at certain points throughout the