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Toyota Sri Lanka Essay

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Task One Chosen Organization - Toyota Lanka (Pvt) Limited I work for Toyota Lanka (Private) Limited as a Marketing Trainee. Being a marketing trainee requires me to constantly deal with customer queries, analyze customer behaviour and market trends, assist in marketing promotions and developing marketing strategies for better customer attraction and retention. I am also entrusted with the task of creating and proof reading content for social media and other corporate documents. Having chosen Toyota Lanka as the company for which my research will be based upon, let me introduce the company. “Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people” being the Global vision, the Toyota Motor Corporation has expanded to about 65 countries widely around the globe reaching out to a vast customer base. This expansion reached Sri Lanka on the 12th of December 1995 when Toyota Lanka was established following an acquisition of franchise of Freudenberg & Co., Ceylon Limited. Today, Toyota Lanka is a 100% subsidiary of the Toyota Tsusho Corporation, the trading company for the Toyota group who’s mother company is the Toyota Motor Corporation, …show more content…

It can be noted that as of the recent years, the demand for vehicles in general have risen drastically in Sri Lanka due reasons such as increase in disposable income due to growth of the economy, increase in need for mobility due to urbanization, car finance options being available from financial institutes at reasonable interest rates, improvements in infrastructure and of course availability of service centers and spare parts in near vicinity. The most significant change though could be identified as the need for customers to engage in transactions via the internet without having to visit the premises

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