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Essay On Traditional Media

825 Words4 Pages

The first marketing tools that HP use to promote their company product is Traditional media. Traditional media means of communication and expression that have existed following before the approach of the new medium of the Internet.

Marketers have used traditional media which is print, radio, TV, business directory and even open air promotions to achieve purchaser markets for the last 50 to 100 years. Traditional media can likewise assume a part in the showcasing blend for some B2B organizations. These media regularly achieve an expansive gathering of people and in this way can be generally lavish. Yet in your industry or area, they may be extremely viable in helping you achieve your business sector.

Despite the fact that studies recommend that New Media, principally the Internet, is progressively getting more grounded, substitution of traditional media is not a broad wonder yet. There is deficient proof and it gives the idea that TV outlets are still intensely viewed as important news sources.

HP promote their company high technology HP laptop through billboards, banners, newspapers, magazines, television, radio and telephone directories. That also involve marketing tools such as paid print advertisements, commercials and news releases. This approach focuses on a one-way …show more content…

That is especially effective as an advertising medium, if used properly. Outdoor advertising is a good extending or reinforcing the key theme of a television or radio campaign. If some of the visual elements and the key theme of a television of radio campaign can be condensed and shown via outdoor advertising, the awareness-build of television can be accelerated. Outdoor advertising can add a visual element to a radio campaign like show the retail package and it can help boost the awareness-build of a print-advertising campaign. It is a good advertising for us to

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