ipl-logo

Example Of Typography Essay

2390 Words10 Pages

Advertising: The Use of Typography and Color
By
Yosele Leon

Senior Project
Mrs. Bastian/Mrs. Myers
04 December 2014

Advertising: The Use of Typography and Color
Have you ever considered why people buy the things that they buy? There is always an immense amount of options but what makes a product more desirable than others? Two of the biggest factors that can influence an audience’s decision making are the typography and color used in an advertisement. Typography plays a huge role in how audiences take in information and make decisions. In the article, “How Typefaces Influence Perception and Persuasion” Cyrus Highsmith, a typeface designer, stated that “Typography is the detail and the presentation of a story. It represents the voice of an atmosphere, or historical setting of some kind. It can do a lot of things” (“How Typefaces” 1). Highsmith is describing how typography sets a theme to the message being conveyed (1). In the article “The Impact of Color in Advertising, Marketing, and Design” the author, Paula Kaminsa, stated that color “can simulate our imagination to express taste, smell, and emotions” (1). Colors can trigger memories and feelings just by the way they are arranged and displayed. Advertisers are aware …show more content…

The audience’s age and interests are factors that need to be considered. For instance, if the advertisement is centered towards young children, the font should be easy to read. The words should be fun and a little bit larger to capture their attention. Since children have low attention spans, the words should be shorter. However, if your target audience is an adult one, the type should be clean and modern to show a sense of maturity (Strizver 1). Not only does typography change the effectiveness of an advertisement, but color does as

Show More
Related

  • Aristotle's Ethos Pathos Logos

    879 Words  | 4 Pages

    Advertisements are set up to do one thing and one thing only, get the audience to love the product. Advertising producers must take a lot into consideration when creating the ads. Producers think about what colors, fonts and sizing to use when creating an ad. An ad for Jose Cuervo is set up for an audience of age 18 and above, considering this is the drinking age in Mexico. The purpose is to get people to see how amazing the product is and go out and buy it, so the producer can get a profit.

    Read More

  • Rhetorical Analysis Of The Beale Street Music Festival

    778 Words  | 4 Pages

    First, I chose to contrast the color-filled letters with a black background. Then, to increase vibrancy, I saturated each of the letters’ photos with color tint. Altogether, the brightly colored letters catch viewers’ attention. Recently I read an article written by Roy Fox which explains that transitions in color tones, from cool to warm for example, can help viewers to participate with an advertisement and undergo a transformation themselves. (Fox, 1994)

    Read More

  • Black And Blue Rhetorical Analysis

    1056 Words  | 5 Pages

    Wherever you may go often you will see advertisement. It may come in many different forms such as a poster on a telephone pole telling someone about a yard sell. Perhaps a bench ad or a television commercial. On a milk carton or box of cereal, whatever the form it’s all around us. Have you ever thought, what is the point of the advertisement?

    Read More

  • St Lucy's Home For Girls Raised By Wolves Short Story

    1067 Words  | 5 Pages

    There are many literary devices used across stories. Color imagery is one of these literary devices that is used when colors give objects a symbolic meaning. In the short story “St. Lucy’s Home for Girls Raised by Wolves” by Karen Russell, girls who have been raised as wolves are thrust into the unknown as they are forced to adapt to human society. Their childhood was spent living with wolves, however they are taken in by nuns of St. Lucy’s who attempt to assimilate them into the human world through different phases. Throughout the story, color imagery is used to emphasize the key theme of unity, establish the conflicted tone, and metaphorically develop Claudette’s character.

    Read More

  • Rhetorical Appeals Pathos And Ethos

    207 Words  | 1 Pages

    This advertisement utilizes the standard text format to capture the reader’s attention. The standard text format consists of a headline, body text, and creative image. The grand image of the watch and company logo captures the reader’s attention, and the text provides details of the brand and the model.

    Read More

  • Barbie Doll Rhetorical Analysis

    1144 Words  | 5 Pages

    Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

    Read More

  • Overton Park Ethos Pathos Logos

    1742 Words  | 7 Pages

    I seem to absorb advertisements quicker than I can process them; they breeze past any cognitive thought or qualifications and set up shop as doctrines for my life. Moreover, some advertisements are denied with twisted logic, like using brand loyalty to make decisions. In an effort to gain better understanding of advertising’s art of persuasion, I have been studying the rhetorical appeals and attempting to identify them in my daily ad intake. They are: pathos, an appeal to emotions; logos, an appeal to logic and reasoning; ethos, an appeal to credibility; and Kairos, the timeliness of the appeal. Recently, while walking through Overton Park, I came across a sign that advertises three park features: a zoo, art college, and art museum; rather

    Read More

  • Stu Oxley's Art Analysis

    416 Words  | 2 Pages

    The piece was being exhibited for yourself to interpret it. In art, colour can be used to evoke a certain mood, create a message or evoke a strong response in the viewer. Creatives can use the positive or negative attributes of color in their works to subliminally send a message. The colour blue can be represent a message such as calm, compassion, and harmony. Blue can also represent wisdom and a steady character.

    Read More

  • Grey Goose Ad Analysis

    918 Words  | 4 Pages

    In first glance of the Grey Goose “Fly Beyond” ad, the asymmetrical balance and positioning of the product catch your attention. The Grey Goose bottle setup is shifted slightly to the right on a marble slab table, while the accompanying text is placed overhead on the upper left, creating harmony and unity — evenly distributing the ad’s content. Paying attention to the colours, there are no outstanding or unfitting colors that seem out of place. The colours mainly found in the ad — grey, white, and different shades of blue, are heavily exaggerated in the table’s contents and in both the background hues and text color as well. With the use of shallow depth of field, the ad executes heavy use of contrast.

    Read More

  • Examples Of Fitting In Essay

    1403 Words  | 6 Pages

    Fitting in. In other words “to fit in.” How can two simple words influence society and hold such weight over adolescents and even adults? Though my mind can’t understand the idea of what this phrase truly means, these words genuinely took a toll on me for a period of time during my semester here at Stony. If someone asked me what fitting in meant two years ago, I would have responded stating that “in order to “fit in,” you must have a lot of friends, do things you might not be comfortable with in order to please someone or a group, be skinny, wear make-up, wearing expensive clothing so that you won’t be considered a bump, etc.

    Read More

  • Color In The Book Thief Essay

    1173 Words  | 5 Pages

    Color is a huge part of how people view different emotions and feelings. For an example, when people see the color black, they may feel darkness and loneliness. Using color as a description in books can really help the reader better understand what the author is trying to get across. Color can mean so much more than shades and tints, it can show true meaning and emotion. It's proven that warm colors trigger thoughts of happiness, energy, and optimism.

    Read More

  • Explain How Does Advertising Mirrors Society

    1126 Words  | 5 Pages

    Advertising must be strategic as well as creative.

    Read More

  • Semiotic Analysis Of An Advertisement

    1884 Words  | 8 Pages

    Semiotic Analysis Essay Of a print advertisement Emelie Johansson CIU210 SAE Dubai Institute Media’s central role in our modern society, have become a sort of reference to how we make sense of our existence's and the world we are living in. Advertising companies are selling themselves in the best way possible through their marketing and are apart of the distorted picture we have of what’s real and normal. Even though we know how advertising tries to affect us, and we try not to believe it, we are being “manipulated” by the advertising we are exposed to. Melanie Dempsey and Andrew Mitchel did a study for the magazine ”journal of Consumer research” to show how much advertising really affect us without our knowledge.

    Read More

  • Accommodating Style Essay

    944 Words  | 4 Pages

    3. Accommodating style (Lose-Win) Accommodating in negotiations is the opposite of competing. This means that unlike in competitive negotiations in which parties involved are only concerned with winning, in accommodative negotiations, relationship building is more important than winning. This is a style mostly used by the Brazilians.

    Read More

  • Five Canons Of Rhetoric Analysis

    562 Words  | 3 Pages

    The structure of media messages is deliberately crafted and packaged to persuade, inform, entertain, and to educate a target audience. Aristotle, a Greek philosopher that created the five canons of rhetoric which includes Arrangement, delivery, memory, style and invention. All media messages have a structure using the five canons of rhetoric analysis of content. Invention Invention is the first principle of rhetoric.

    Read More

More about Example Of Typography Essay

Open Document