Essay On Urban Tourism

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Manchester has used sporting events as a way to build urban tourism. People who visits Manchester city for a sports event will take it as consumer product where the main purpose of their visit might be to attend the sports event and to check the sporting infrastructure and sports facilities in a city. These visitors might not be interested in inspecting the city as a traveller or a tourist point of view therefore it is extremely vital for the city to improve its sports infrastructure and should take new sporting initiatives to attract those tourists “Cities contain primary elements consisting of major tourists attractions, supported by secondary tourist elements involving retail and catering facilities” (Jansen-Verbeke, 1986). Sports events …show more content…

According to Marketing Manchester “Greater Manchester tourism now generates £6.6 billion a year to the local economy and supports nearby.” (Marketing Manchester, 2013). Hosting world class sports event has improved Manchester’s economy a lot in the last decade. According to a report 1 out of 12 jobs in UK is currently either directly or indirectly supported by tourism (ONS, 2012). Organizing sports event in Manchester has attracted various marketing segments, businesses and investors. “These investments have played a huge part in the development and prosperity of Manchester. From the year 2010 the international visits in Manchester has increased from 1.02 million to 1.09 million in 2012” (Marketing Manchester, 2013).
Hosting sports events in Manchester will boost employment level which is an important factor in urban regeneration on the other hand it will also be beneficial for the regional businesses. As defined in another book that “Host cities tends to gain benefits from sport tourism because its provision brings mass tourism thereby resulting in huge financial gains for the city while also benefiting the local businesses (e.g. hotels, restaurants etc.) and other businesses not related to tourism” ( Robinson, Heitmann, Dieke,

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