Apple and Samsung are the most popular smartphone producing companies and a lot of consumers are loyal to these brands. While Nokia products are cheaper, more durable and have better camera features, people still willing to purchase something more popular and more expensive. Of course, it might be problematic for Nokia products to get as popular as IPhone and Samsung, but it doesn’t mean it is impossible. Their phones are lacking their unique selling properties and consumers do not pay that much attention on new releases of
What have been the keys to Nokia’s global strength? The key to Nokia’s global strength is its ability to know and understand its market. Nokia has a practical understanding of what consumers need, value, and can afford depending on their geographical location and demographics. By providing the right products, features, and price, the firm has successfully built long-term brand value all over the world. Nokia’s success also derives from its broad strategic view of how to build a global brand and international consumer base.
The policy created an enormous potential market for Nokia, who has been heavily involved in R&D activities in attempt to integrate GSM technology into handsets. Without doubt, the tapped into the lucrative opportunity and marched into the European GSM market with a market share of %. (Book: Insider) Nokia also tried to spread its wings to penetrate into the U.S. mobile phone market. The American phones, by that time, were dominated an entirely different wireless network called Code Division Multiple Access (CDMA). Nokia faced fierce competitions from Motorola, the leading player in America.
NOKIA- OBJECTIVES,PROBLEM AND SOLUTION Nokia is a leading electronics company engaged in the fields of network infrastructure, location based technologies and other advanced technologies. With its headquesrters in Espoo, Finland Nokia has developed into a multinational company with its operations spanning across internaitonal borders. Nokia has three fields of expertise: Nokia Networks which form a part of their infrastructure business; HERE, which consists of the location intelligence business; and Nokia Technologies who’s main priority is to focus on technology development and activities related to intellectual property rights. The company’s focus has been on developing large scale telecommunications infrastructure, technology and licensing. It
Despite intense competition from other mobile phone companies: Tecno, which is taking a bigger chunk of the African market, ASUS, Huawei, both giving Samsung intense competition in the Asian market, and Lumia, which has gained its popularity by using Windows mobile, Samsung still tops the mobile phone market. One of the reasons why Samsung has remained at the top of the market is by creating value for its customers. As Rajagopal (2012) provides, a company’s value proposition is spread across two core areas, which are devoted towards building consumer value and marketing value. One way in which Samsung mobile creates value for its consumers is by providing its consumers with a combination of products. Samsung Mobile Display (SMD) Company according
This successful pricing strategy enables Nokia to gain competitive advantages in the market. Nokia positions its top end devices as a classy product. To the middle segment customers these devices are in the form of the best alternative. To the lower end segment, Nokia gives actual value, as a high-tech product, at affordable
The other advantage is the profitability: with this lower price, Nike was extremely lucrative, since they had a large profit margin to play with. Another advantage was variety: since Nike was able to produce in many different countries, they had specialized branches, and thus being able to expand its offering from footwear to apparel and garment. Having suppliers from different countries had another advantage: each of them can help Nike to penetrate in their regional market, and thus keeping a close supervision in every area in the world. Nike had factories everywhere, and this is a key to success in a
For example, the Nokia N-series is for the segment of students and teenagers. Nokia competes with blackberry through their E-series which offers a range of business phones, targeting the segment of corporate professionals. On the other hand Nokia also provides a range of premium and luxury phones by the name of “Vertu”, which targets the higher social class segment in the market. Positioning: Positioning is the image that a consumer perceives about the product (Dibb et. al.
Nokia also place huge emphasis on using technology and innovation to change the world. Throughout the years, Nokia have been able to change people’s lives by enabling the common man to be connected with the community as it is both user and economically friendly (SuccessStory, 2017)
The aim of nokia to satisfied and improve customers' demand and preferences, by using friendly application and vision of Nokia to connect people anywhere around the world. Moreover proactive measures has been carried out to minimise the impact might cause on environment. Hence during manufacturing of the product, usage efficiency of resources, energy, sustainable use of materials, smart packaging and creating environment service that would improve life style of people.Nokia has efficient and well trained employees to carry out research and development to create a concept and challenging innovation like recycled and innovative materials which might be help for manufacturers for future product