Essay On Weight Watchers
Weight loss programs began to form in the late 1800’s. Within time Weight Watchers became the largest most positive program designed to help a person seeking help to lose weight achieve their goal. Weight watchers began on March 15th, 1963 and continued to grow til today's time. Taken from Heyes, “Weight Watchers, for example, claims to promote self- knowledge, cultivate new capacities and pleasures, foster self care in face of gendered exploitation, and encourage wisdom and flexibility.” Unlike many other weight watching programs, Weight Watchers primarily focuses on the other side of dieting not the physical part. Weight Watchers program is designed to target their audience through advertising and eating healthier. By understanding the losing and maintaining weight is an issue involving science, social norms and the weight loss community that Oprah has reinvented.
Weight Watchers focuses through a
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Oprah doesn’t just advertise the product through ads and magazines, she advertises where the normal person barely even notices she’s advertising. Instagram and twitter are currently one of the most used apps in the United States and are both one of the many places where Oprah sneaks in her advertising. For example, on Instagram Oprah takes pictures of herself cooking healthy meals and meal prepping for the week while using the Weight Watchers techniques. For example in a post on instagram she writes, “Salads from microgreens!1 point salad. (Tsp. Oilve Oil) #WWSmartPoints” Oprah advertising on social media is important aspect to focus on because now she isn’t just targeting those who watch tv and read magazines. She’s targeting those who are on their phones most of the day. Oprah advertises by using the popular apps that are more commonly used by the younger generations. This shows that Oprah does not only target those in their mid thirties and up but those as well in their mid twenties and
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