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Essay On Wine Industry

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means of the following processes: Mechanical treatment of the harvest, barreling process and fermentation. The harvest is squeezed many times before it turns into must. In the past this was made by hand, but today there exist lots of machines able to do that. After that, must is set into barrels, which are stored in wine cellars, which are often property of wineries. In Spain there are nearly 4.000 wineries, the most of which are small businesses. BOTTLING AND STORAGE Before the bottling, wine is chemically treated. Then, it is bottled (by bottling machines), and stored before it is sold. The bottle design is very important, because it is the image which represents the whole brand, and it will surely affect to the sellings. Not so long ago, wine bottle caps were made of cork. Nowadays, many firms are replacing them by rubber ones, because they are cheaper and more healthy (they avoid illnesses such as TCA), or screw caps (which are more practical, …show more content…

New technologies are also becoming more used, such as Internet advertising. 1.3.1 New technologies in Spanish wine culture and wine elaboration Evolution of wine industry The industry is changing, the traditional wine sector as such no longer exists. The wine sector has evolved in every way. The modernization goes beyond the modernization and the implementation of the technology in the production process or the installations of the warehouse. This modernization goes hand and hand with creativity and design, translated into different packaging and labeling, new flavors and colors, or even new consumers far from the traditional ones. Changing points that show how wine is adapting to a new reality: Wine is more related to knowledge; everyone wants to know about wines. So there are industries related with the wine culture, new apps about wine information, wine magazines that promote local wines, wine web responses,

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