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Essay On Women Entrepreneurship

3188 Words13 Pages

Women entrepreneurship in India
R.DEEPA,
Department of Economics,
I Year P.G. Student, Holy Cross College (Autonomous),
Tiruchirappalli-2.
&
M.AKILA,
Department of Economics, I Year P.G. Student,
Holy Cross College (Autonomous), Tiruchirappalli-2.
Abstract:
Women Entrepreneurship development is an essential part of human resource development. The development of women entrepreneurship is very low in India, especially in rural areas. The educated Indian women have to go a long way to achieve equal rights and position because traditions are deep rooted in Indian society where the sociological set up has been a maledominated one.
This paper focuses on women entrepreneur.The present paper endeavours to study the concept of women entrepreneur–Reasons …show more content…

Women entrepreneurs have absence of such knowledge and skills which affect their business adventures.
 Lack of Education and Awareness:
Low literacy level hinders women in carrying out their activity as entrepreneur. Lack of education handicaps their grasps of technological and marketing knowledge. Entrepreneurs must have knowledge of latest technological changes; know how, etc. for running business efficiently. But it needs high level of education among entrepreneurs. In a country like India, the literacy rate of women is found at low level compared to male population. So, they have not sufficient knowledge of technologies; know how, etc. that affect their business ventures adversely.
 Low Level of Risk Taking Attitude:
Risk bearing capacity which is a critical factor in running an enterprise is low among women. Moreover the impacts of losses are more sever on women since they lack necessary social support. One pre-requisite of the entrepreneurial success is risk taking. It is normally believed that women being radical gender have low risk taking ability. Because of this, they are suppressed by the protected environment and are not allowed most of the time to take any type of hazard even if she has capability to bear

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