Estee Lauder Strengths And Weaknesses
3.1 Utilizing the identified strengths and opportunities
Strength
Every successful company should be able to understand its strengths and how to use them properly.We can utilized the strong brand of Estee Launder a strong recognition and differentiation for a company Customers are more willing to purchased with a strong brand company because a higher reputation of a brand is same with the truct of a customers to the company.A strong "brand" and the extent to which the brand affects customer decisions-making and it may be a competitive advantage to company While consumer spending is cautious and customers are falling, Estee Lauder's brand equity has the ability to drive its product sales when the market resists
In short,we can utilized the
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If you take advantage of the opportunity to reach customers who have never had an opportunity to buy, your small business may benefit. In addition, the scarcity of your product or service may make your brand more likely to be considered a status symbol.Due to this can stronger the position of Estee Lauder in emerging market.
Nowadays,Estee lauder was focusing on men grooming market. This can help the company to increase the sale from the male consumers instead of female consumers. The company may engage the men market and produce several different category of product as the men market is still fresh for the market . Businessmen is targeted as the major consumers because they need a perfect image to face their client. The first deep impression is very important for
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When the company having annual planning with customers,they often can recommend ways to reduce costs. For example, how to take wasted steps out of the process, or how to plan jointly to smooth production, or maybe even how to change the product mix to get rid of costly items and replace them with some that are more profitable. Talking to the customer is never a bad thing. But talking about how to jointly improve business deepens the relationship, shows them you care, and helps reduce costs for both
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