Ethical Issues In Advertising

932 Words4 Pages
Managers of companies can often be faced with ethical dilemmas, especially in advertising if their product is not particularly safe, such as tobacco. These companies want to show their product in a good way. (Carpenter, Taylor, & Erdogan, 2009) In order to dissuade adolescents from consuming tobacco, the Government of India announced on Feb 6, 2001 that they would create a bill that banned tobacco companies from advertising their products and no longer would allow them to sponsor cultural or sporting events. This was part of an anti-tobacco program in India. This decision created intense debate due to ethical reasons as well as whether or not it would be achievable. (“Ban on Tobacco Ads by the Government of India”, 2010).
People who advocated for free choice felt this ban was intrusive on citizens by the state. Other countries had already created similar bans, and Belgium even ruled in 1981 that a ban on tobacco advertising was not unconstitutional. France followed in 1991 and felt it protected the health of the public. (“Ban on Tobacco Ads by the Government of India”, 2010).
The argument in favor of the ban in India was directed mostly at health and minors. Tobacco accounted for more than 3 million deaths in 1990 and climbing to over 4 million by 1998
…show more content…
The conflict of interest as it pertains to the Government of India was that this was argued to conflict with free choice. Those against the ban felt it was unjustified as it was concluded the advertisements didn’t promote smoking, and tobacco companies felt the ban would deny them level-playing field. But because of tobacco, the government would have to spend high amounts on healthcare due to illnesses attributed to smoking. This is where ethical issues come into play as the government made a decision in favor of its citizens’ health rather than big tobacco companies. (“Ban on Tobacco Ads by the Government of India”,
Open Document