Many farmers are turning to organic or ‘low-input” farming for economic survival. Organic farmers are less vulnerable than conventional farmers to natural and/or economic risks as their farming systems are more diversified. Future trends in commodity prices, new regulations and research will probably favour organic farmers. On a national scale organic farming could reduce commodity prices, reduce depletion of fossil fuels, improve wild and water life and ensure productivity of the land for future generations. Research into the cost of running organic and non-organic farming was conducted with the conclusion that the cost of running an organic farm were higher than those of a non-organic farm.
Whole Foods Market should open stores in those countries and regions and seek future growth and profitability. Furthermore, the company can search for partnership opportunities with restaurants. They can be their supplier of seafood, meat, etc. Finally, Whole Foods Market, being the leader of the natural and organic movement in the United States, should sponsor and fund studies and researches that investigate the long-term health consequences of eating foods that are high in preservatives, hormones and other additives. This can help the company promote its mission, which is to educate people on the benefits of eating healthy and provide them with the highest quality natural
Organic foods should not be considered worthwhile. Organic foods today at the store could cost up to 300% more than our average conventionally grown food. Many consumers today do not pay for these organic foods because of what the cost of a organic label is compared to a normal grown food, and how there is little difference in them. The price of just buying food with it saying that is organic can cost more than just buying the normal brand. Some believe that labeling it organic gives it the right to sell it for more.
It has been ignored for years, but now that it is starting to affect the community people are noticing. Harvard researcher, Mayuree Rao, said himself, “People often say that healthier foods are more expensive, and that such costs strongly limit better diet habits. (Rehel).” But, he wanted to prove it himself so he decided to do an experiment with his students in which he found that healthier foods cost significantly more in all ten countries that he pulled data from. This shows that no matter where you live a price gap between healthy and unhealthy foods exists. Today, the price increase in fruits and vegetables is 190% compared to the 70% increase in fats and oils (Saunders).
Organic vegetables are a necessity for good health. It is essential to know more about the quality of organic vegetables and public awareness of organic food can be increased. Citizen can receive the knowledge about organic vegetable and they are safe or not. When the consumers buy organic vegetables, they should think twice. For example, is it really worth using higher price to buy organic vegetable?
The concept of food has undergone a radical transformation in recent years. Before food was consumed mainly to satisfy hunger and to provide enough nutrients whereas nowadays food is intended to prevent nutrition-related diseases and improve the physical as well as the mental well-being of consumers (Wholefoods Market, n.d.). Thus, organic food has become very popular. Organic food refers to the way agricultural products are grown and processed. Although organic regulations differ by country, different countries have different regulations regarding organic food, but organic food must be grown without the use of toxic and persistent pesticides (Robinson, Segal, & Segal, 2017).
Clem (2008) explains that the trend of “going green” reflects a social consciousness around saving and protecting the Earth’s natural resources. Multiplicity Another shift in buyer expectations is the way consumers expect products and services to interact with all of their senses. Hyper efficiency Recognizing how limited sources are, consumers are demanding smarter and more efficient ways to solve problems like staying fit or a lack of
If those materials don’t comply of their standard, they may not use it. (nestle.com, 2015) Secondly, for the process of their production they may use the highest quality and safety standards to make sure the production process is safety and cleanliness. And they have trained their employees to have a good food hygiene. Also Nestle may test their products before their product leaves their factory. (Nestle.com, 2015) Those procedure get their consumers to have more confidence to eat their products.
In case of sustainable products, companies tend to use the word “sustainability” in-order to drive off takes but this concept needs a good amount of refinement. Below are mentioned some ways by which the marketers can actually market sustainable goods just like normal ones and could expect a better end result. • Focus better, avoid greener: Marketers should market their products using concepts customers can easily relate to. The boons of green and sustainable products should be communicated rather than the USP of them being sustainable. • Simplify: Sustainability is a term not easy to comprehend so try and simplify it for the consumers.
For instance, consumer can purchase a product because of what has the sale person has told him or her. Secondly, social pressure which refers to purchasing of goods in order to fit a group or society of choice. For instance, consumer can buy certain goods just to be like his or her friends. Thirdly, lifestyle which refers to purchasing of goods because of the lifestyle individual prefers. For instance, if consumer prefers healthy lifestyle then when buying food, he or she will buy healthy food.