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Ethical Dilemmas In Advertising

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Can corporations in Singapore be ethical in the advertising of its products towards consumers without compromising on profitability? The ethical issues involved with advertising have been a topic of constant debate. Ethical behaviour is defined as respecting the dignity, diversity and rights of individuals and groups of people (Banks, Egan, Duplisea and Mensah, n.d). Additionally, it is acting in ways consistent with what society and individuals typically think are good values (Ethical behaviour, 2014). Examples of key moral behaviour in advertising can range from anti-discrimination, to anti-racism and integrity. Today, multinational corporations (MNCs) with the help of advertising agencies are subjecting consumers to hyper-commericalism …show more content…

Some try to make people feel inferior if they don 't have the product, or if they have something which the product would change. YES: Many adverts do more than just advertising products. Some try to make people feel inferior if they don 't have the product, or if they have something which the product would change. Perceptions of beauty and fashion in particular have been terribly distorted. Many young people have low-self esteem, and lead unhealthy lifestyles because they feel they should be thinner and more attractive like the models they see in adverts. This leads to serious problems like eating-disorders and self-harm. NO: The media and celebrity magazines do much more harm, by mocking unattractive or overweight people, and glorifying models who are often dangerously thin. Adverts never criticise people - that would be terrible for the companies behind them. Their aim is to understand and provide what people want, and so their adverts only ever reflect what people think. If people 's perceptions are wrong, then it not the advertisers ' job to put them right, but politicians, the media and …show more content…

(2013). US Total Media Ad Spend Inches Up, Pushed by Digital. Retrieved August 01, 2014, from http://www.emarketer.com/Article/US-Total-Media-Ad-Spend-Inches-Up-Pushed-by-Digital/1010154 Ethical behaviour. BusinessDictionary.com. Retrieved August 01, 2014, from http://www.businessdictionary.com/definition/ethical-behavior.html McChesney, R. W. (1999). Rich media, poor democracy: Communication politics in dubious times. University of Illinois Press. National Aeronautics and Space Administration. (2013). FY 2013 President’s Budget Request Summary. Retrieved August 02, 2014, from http://www.nasa.gov/pdf/632697main_NASA_FY13_Budget_Summary-508.pdf National Cancer Institute. Population based smoking cessation: Proceedings of a conference on what works to influence cessation in the general population. Smoking and Tobacco Control Monograph no. 12, Bethesda, MD, USA. NIH publication no. 00-4892. Department of Health and Human Services, National Institutes of Health, National Cancer Institute, 2000 Ruiter, R. A., & Kok, G. (2005). Saying is not (always) doing: cigarette warning labels are useless. The European Journal of Public Health, 15(3), 329-329. Schafer, R. B., & Tait, J. L. (1986). A guide for understanding attitudes and attitude change. North central regional extension

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