Ethical Ethics In Advertising: The Ethics Of Advertising

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As I drive to my favorite restaurant, Chick-Fil-A, I pass a multitude of advertisements stating that this handle of vodka is on sale -- or that this brand of Camel’s (not the ones from the desert) cigarettes are the cheapest in the state. These advertisements make me think back to an episode of Mad Men -- which I binge watch all the time on Netflix -- where the advertising agency had to come up with an advertising campaign for the Luckie’s cigarette. “The Lucky Strike; it’s toasted” states the advertisement shown in Mad Men. Don Draper, the head guy in the show, advertises the product to seem more “healthy” by avoiding the truth. Mr. Draper focuses on how the cigarettes are toasted so society may see the “Luckie’s” as the healthier option. This makes me think of advertising as a whole -- I’m an advertising major at Penn State University and sometimes I wonder if it can be ethically correct to advertise these harmful products in such a way that can cover the truth or at least not be completely honest. “Why would cigarettes or alcohol advertisers want over million people to die every year because of them?” asks an online blogger, Devi Vionita. Does advertising really cause millions of deaths every year? Do people really feel the need to buy alcohol or cigarettes more than normal by seeing advertisements? The average young person views more than 3000 ads per day on television (TV), on the Internet, on billboards, and in magazines. To put this into perspective -- tobacco

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