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Unethical Effects Of Advertising On Children Essay

1037 Words5 Pages

Ethics, moral philosophy, assumes a noteworthy measure in any societal development. According to psychologists, one’s ethical instincts determine what’s appropriate and what is not, what deed is fruitful and what is not. Ethics does not only play a significance role towards social development but also it bears a special importance towards business conducts. The practice of ethical measures is not in any manner, a flawless behavior. Thus the unethical actions taken by business organizations and institutions is unfortunately affecting, either partially or completely, the general public in several ways. For instance marketing, is a basic business strategy abundantly employed by several business and non-business organizations, to introduce goods and service to consumers. And in order for marketers to develop and implement a promotional strategy to consumers, it is achieved through advertisements; which may cause numerous dangerous effects on some segments of the society. One of the most basic …show more content…

To begin with, "Advertising is defined as any paid form of non-personal communication about an organization, product, service, or idea by an identified sponsor" (Belch, & Belch, 2007). According to the individual’s preconceptions and educational-social background results in different view regarding advertisements. The previous factors classifies advertisements as either an advantage to educate consumers about a product and to increase profit, or it causes detrimental effects on society, particularly on children. "As the provision of a limited, standard menu with quick service, achieved through the rigorous application of scientific management principles" (Royle, & Towers, 2002), is defined as fast food. To list a few of the most food chain companies advertising directly to children are: McDonald's, Wendy's, Taco Bell, Burger King and KFC ("Most popular fast,"

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